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Reporting

Google Ads conversion reporting bug (mostly) fixed
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Four reports remain impacted. Please visit Search Engine Land for the full article.

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Google Ads debuts ‘conversions by time’ reporting
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The new columns report conversions on the days they occur instead of by ad click date. Please visit Search Engine Land for the full article.

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Google Ads enables reporting across accounts in Report Editor
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Unfortunately it’s currently limited to Manager accounts with no more than 10 accounts. Please visit Search Engine Land for the full article.

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Here’s a script to spice up your Facebook demographics reporting
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This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Please visit Search Engine Land for the full article.

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Google now gives more preference to original reporting in search
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Google has updated its algorithms to show more original reporting in search and Google News results. Please visit Search Engine Land for the full article.

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Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
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The new feature addresses many of VLOOKUP’s limitations. Please visit Search Engine Land for the full article.

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Microsoft Advertising says it’s keeping average position reporting
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Position-based impression share metrics are now available. Please visit Search Engine Land for the full article.

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Oracle Eloqua Analytics Reviews Roundup: Reporting …
www.brightfunnel.com

Categories. All · B2B Marketing Analytics · Data-Driven Marketing · Marketing Ops · Marketing ROI · Marketo Attribution · Multi-Touch Campaign Attribution · Prediction & Planning · Salesforce Attribution · Success Stories …

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