Social media sites such as Twitter are always walking that fine line between allowing free speech and protecting their users against abusive tweets. As you can imagine, with the number of users Twitter has on their site on a daily basis in combination with the number of tweets sent, protecting users’ rights without stepping on […]
You figure you've got a great Website or landing page, but you aren't generating the leads, sales, or opt-ins you expected. What gives? Well, let's first take a look and see how long people are staying on your page. This is called your bounce rate …
B2B marketers across all verticals are constantly challenged with driving qualified leads to hand off to Sales, all while making sure that cost per lead (CPL) is optimized – the less the CPL, the better. As a result, an entire ecosystem of tools, strategies and tactics are at marketers’ fingertips today.
Bounce rate refers to the number of times someone lands on your page, and then leaves it without checking another page on your site. It’s not the same as time on site: A user can theoretically spend time reading your article and then just click off the external link and bounce without browsing your site […]
Resolving customer issues quickly and during the first interaction takes effort. It involves creating the right culture, integrating new technologies and improving processes. Market leaders are dedicating huge sums of money to enhance their customer support or acquiring companies with proven support technology to reach these goals. IBM’s report,“The Customer-activated Enterprise,” surveyed more than 4,000 […]
Did you know that bots account for up to 61.5% of traffic, according to this study? This bot traffic occurs for a variety of reasons. For example, Google uses bots to spider the internet. There are also spambots, who act maliciously to add advertising links. Regardless, accounting for fake traffic and avoiding spam should be […]
In front of a room of marketing professionals yesterday, general manager of product and marketing analytics Rowan Drummond demonstrated how Telstra's new 'uplift' modelling method can be used, as just one example, to divide customers into a quadrant …
A new study from Yale’s Department of Sociology has looked at the environmental influences on crime in a more basic way by looking at the role our social networks play. It reveals that crime, like a disease, tends to follow certain distinct patterns, with people in the same social network likely to mimic the behaviours […]