Employees today (especially your younger talent) need – almost expect – to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too. read more
When I originally started my virtual assistant business, I offered social media management as an add-on service. Little did I know that this would become my most popular service! That being the case, I decided to close my event planning business and rebrand. read more
A rebranding campaign is never easy or convenient. There are dozens of horror stories and case studies that highlight the mistakes brands have made over the years. With so many elements that can influence or sink a rebranding strategy, how can a business — of any size — prepare for success? Read full story… Follow […]
Rebranding can pose many challenges to a business. How can you make changes to your company’s face without leaving it completely unrecognizable? There are ways, so never fear. We’ve got some tips to make changes that will leave you feeling more comfortable with your brand.