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Reasons

10 Reasons to Drop What You Are Doing and Register For Marketing Nation Live—Now
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Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. 1. With two inspiring keynotes and 15 […]

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5 Reasons CMOs are Facing an Uphill Battle
www.cmswire.com

Five years ago these were the topics being discussed in relation to the CMO role: Marketing analytics don’t matter Will the CMO replace the CIO? IDC predicts hard times ahead for CMOs Well, times have certainly changed, however, the latter is still definitely true. Continue reading…

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Top 10 Reasons to Join a Customer Advisory Board
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Customer advisory boards (CABs) are a proven, strategic approach for business-to-business (B2B) companies to engage the senior decision makers from their customer organizations. Continue reading…

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8 Reasons Why Your Content Marketing Strategy May Suck
www.cmswire.com

In the digital age, content is currency. Governments, brands and personalities the world over leverage content in a myriad of forms to shape opinions and shift paradigms. Continue reading…

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The 3 Reasons Content Marketers Will Fail Without Digital Asset Management
www.martechadvisor.com

As with all marketing, analytics is essential. Data should be at the core of how your marketing organization makes decisions, but measuring content marketing can be difficult. There are dozens of metrics to track and most marketers are not equipped to …

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4 Reasons Why You Need Analytics Training
www.business2community.com

Analytics can be like a rubix cube. Once you dive into the analytics abyss, the data can seem overwhelming. However once you learn how to strategize and learn the analytics process, you will soon realize that analytics can be the single most important …

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8 Compelling Reasons Why Businesses Should Track Their Employees’ Time
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Eight reasons why businesses should consider timetracking software. 

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5 Reasons Instagram’s New Explore and Search is Great for Your Business
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Instagram’s new “Explore and Search” features will make it a lot easier to connect with other users – and that’s great news for your business. The new features showcase trending hashtags and make customized recommendations for accounts to follow, while the new search has options to search by top tags, people, or places. 

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