Gartner projects the global business value derived from artificial intelligence (AI) will total $1.2 trillion this year. This marks an increase of 70 percent from 2017, the Stamford, Conn.-based research firm reported this week, further predicting it will reach $3.9 trillion in 2022. Gartner researchers derived their forecast from across Continue reading…
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. The post Google launches Outstream Ads to boost video reach beyond YouTube appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Slack continued its efforts this week to gain traction in the enterprise, announcing a new partnership with Redwood City, Calif.-based Oracle. The partnership links Slack with Oracle’s Intelligent Bot Platform to give both technical and nontechnical users of the Oracle platform access to bots to that can be used in Continue reading…
Your employees can be your best brand advocates on social – here are some tips on how to utilize social employee advocacy to best effect.
What to do about declining Facebook reach? Our latest #SMTLive Twitter chat explored the various opinions and approaches.
56% of US, UK, German and French shoppers use Amazon as a starting point. The post Report: Google beats Amazon for product-search reach, but rival sees greater loyalty appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
LinkedIn will enable advertisers to broaden their reach beyond LinkedIn itself via their new Audience Network.