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Can Facebook Conversational Ads Raise Click-Through Rates?
www.cmswire.com

Improving click-through rates from ads continues to be a real struggle for marketers. Two types of Facebook ads, click-to-messenger ads and sponsored messages, aim to resolve that struggle. Both ad formats are conversational — geared at providing better customer engagement through content that is relevant to a specific customer’s need. Continue reading…

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Charlotte Startups Raise 91% More than 2013 – Detailed Block
detailedblock.com

Marketing analytics companies continue to grow throughout the tech industry and will probably continue to grow. In short, the ecosystem is growing and seed stage founders are finding ways to grow their companies beyond raising funding by using their …

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Brookside fifth-graders raise money with small businesses
www.centralkynews.com

Photo submittedFifth-grade students from Brookside Elementary School posed for a photo with staff from the Jessamine County Humane Society after raising $560 for the organization with small business ideas they planned and executed in the school.

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Pricing Strategy: How to Raise Prices Without Losing Customers
feedproxy.google.com

Pricing, and specifically the issue of raising prices, is a very complicated part of eCommerce. One which merchants often think about with dread. There are times though when it becomes necessary to raise prices in order to keep up with rising costs of supplies, to increase profit margins, or for any number of other reasons. […]

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How to Raise Daughters Who Are Leaders
www.cmswire.com

How do we prepare our children — particularly our daughters — to thrive in the economy of tomorrow? We need to provide the best education within our means, which includes a lot more than the official schooling they receive. The best education I’ve received has come through good relationships, strong mentors and leaders who took […]

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Big data analytics projects raise stakes for predictive models
searchbusinessanalytics.techtarget.com

Tess Nesbitt, director of analytics at DataSong, a marketing analytics services company in San Francisco, said statistical theorems show that, after a certain point, feeding more data into an analytical model doesn't provide more accurate results. She …

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Loyalty and Marketing Analytics Startup CrowdTwist Raise $9 Million
www.dmwmedia.com

crowdtwist TechCrunch reports that CrowdTwist has raised $9 Million in its Series B Round of Funding. The funding round was led by StarVest Partners with participation from other investors, including Fairhaven Capital and SoftBank Capital. CrowdTwist …

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How a College Used Social Media to Raise $465k in One Day
feedproxy.google.com

Using social media is nothing new in the fundraising arena, but every once in a while a successful campaign stands out. Wabash College, a small men's school in Indiana, recently raised $465,421 in a single day. On 4/30/14, they launched their "Wabash Day of Giving," harnessing the power of social media to reach current and […]

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