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Is it Unethical to Secretly Automate Your Job? That's the Wrong Question
www.cmswire.com

As automation technology and skills become more widely available, many employees will automate the bulk of their work. When they do, are they obligated to tell their employers? A developer’s forum network found itself grappling with the question one day in 2017. StackExchange — a network of Q&A forums Continue reading…

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If Risk Management Is the Answer, What Is the Question?
www.cmswire.com

Roger Estell made this insightful comment on my blog. It merits our thoughtful consideration. Let’s start with some thoughts about the fundamentals underlying any successful enterprise, whether large or small. Continue reading…

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ECM Buyers and the Open Source Question
www.cmswire.com

Two years ago we asked what turned out to be an interesting question: Which is better, open source or proprietary software? It sparked a heated debate. At that point, Open Source Software (OSS) wasn’t as widely received in the enterprise as it is today and many thought that its Continue reading… Follow us on Twitter […]

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The Nagging Little Question Of Conversion Optimization
marketingland.com

Related Articles. 3 Refreshing Ways To Look At Marketing Analytics · The 7 Most Meaningful Dimensions For Customer Segmentation · 7 Ways To Use Emotion To Drive Conversions · Reward Framing & Its Stunning Impact On Conversion Optimization: What …

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Gigaom and the Question of Ethics and Advertising in News Business
feedproxy.google.com

At the very beginning of news business, advertising only formed a fraction of the source of income for newspapers. The relationship between news organizations and advertisers evolved with time. But with the exponential growth of digital platforms, the drastic change in user behavior stupefied journalism platforms and advertisers alike.

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Neustar Growth In Question As Telcordia Snatches Away Contract NSR
news.investors.com

… Lisa Hook became CEO in 2010. In 2011, Neustar acquired Targus Information for $650 million. Targus provides caller identification services as well as consumer sales-leads to business customers. Neustar aims to grow by providing marketing analytics.

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The Most Important Marketing Question: Who Cares?
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The Most Important Marketing Question: Who Cares? February 27, 2015 You can’t sell to everyone. Instead, you must identify the people who care most about what you offer. That’s why successful marketing asks questions such as, “Can you clearly state the value you offer, so those who don’t care won’t waste your time?”

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The Question That Changed My Life in 2014
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About six months ago, while enjoying a nice lunch with a dear friend at a Thai hole-in-the-wall, right in the heart of Dallas, TX, I was thrown totally off guard in the middle of my Chicken Pad-Thai demolition, when my buddy asked me one simple question that literally changed the course of my professional life. […]

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