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Leadspace Raises $18M; Funding to Push its Growth in B2B Predictive Analytics …
www.martechadvisor.com

San Francisco-based B2B predictive analytics firm, Leadspace, announced it has raised $18 million in new funding, led by Battery Ventures, with participation from other previous investors. The latest round of funding will enable the company to expand …

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Facebook Introduces New “Floating” Video Player, Continues Push on Video Content
feedproxy.google.com

Facebook’s march towards online video dominance continues, with another new feature added into the mix to get users viewing more video content. This week, Facebook is testing a new video player option where users can detach a video from the News Feed and move it to your preferred viewing location within the browser window.

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Marketing gets personal at CIBC with big data push
www.itbusiness.ca

Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they're heading to on accumulated travel points, but where they're going in …

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Oracle acquiring Datalogix, bolsters cloud marketing/analytics push
seekingalpha.com

Oracle (NYSE:ORCL) is buying Datalogix, a top provider of data used to link online ad campaigns with offline purchases. Terms are undisclosed, but the price is likely substantial – Datalogix has raised over $85M over its lifetime, and was reportedly …

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Week in Review: Microsoft's Yammer Push + Open Source Strategy
www.cmswire.com

Warm to Programmatic? Have advertisers woken up to the potential of programmatic marketing? What’s in a Domain Name? Bill Sweetman breaks it down. Product Management Dissected What’s the current enterprise tool landscape look like? The Yammer Push Microsoft isn’t sitting back in Yammer’s enterprise future. No Rainy Days for Cloud The cloud space continues to […]

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Web Push Notifications: A New Era of Content Distribution
feedproxy.google.com

More than a dozen statistics show email marketing is alive and well today. However, consumer apathy, spam filters, Gmail changes, and social media competition have plagued its reign. It’s about to hit a new low (again) by the arrival of a top-performing channel that has been around for less than a year. Web push notifications […]

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Employee Engagement: Fostering the Courage to Push Back
feedproxy.google.com

The best leaders among us have learned to foster a culture where employees are not afraid to push back or share their thoughts, even though they may differ from those who they report to. These leaders look beyond the person and their imperfect approach to the feedback being given. read more

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Google’s Push Past Search
feedproxy.google.com

 As a recent analysis indicated, Google’s traditional search is not working on mobile as well as it did on the desktop web. Sifting through organic search results on a mobile device is a sub-optimal experience, especially when compared to the push notifications and personalized streams of cards that have made mobile apps from Facebook, Twitter […]

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