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Publishers

Google readies new markup rules for European news publishers
feeds.searchengineland.com

The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees. Please visit Search Engine Land for the full article.

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Google won’t pay French publishers copyright fees, will limit content in search results instead
feeds.searchengineland.com

Publishers will need to give explicit consent to Google to show more of their content, says the company. Please visit Search Engine Land for the full article.

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Google explains why syndicators may outrank original publishers
feeds.searchengineland.com

How to ensure your syndicated partners don’t outrank you in Google. Please visit Search Engine Land for the full article.

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Google moves to simplify, standardize content policies for publishers
feeds.searchengineland.com

The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. Please visit Search Engine Land for the full article.

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Report Highlights Top Content Publishers on Facebook – You Won’t Believe What Happens Next…
feedproxy.google.com

A new report from NewsWhip has found that The Huffington Post was the most shared content publisher on Facebook in June. BuzzFeed came in second, along with many of the other usual suspects like Fox News, CNBC, Yahoo and The Guardian – but most interestingly, clickbait and sensationalized content-style sites continue to rank well, alongside their more serious news rivals.

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While publishers tout attention metrics, many advertisers aren't buying in
www.marketingdive.com

Publishers would like for advertisers to use attention as a performance metric, but ad buyers are still relying on more traditional key performance indicators (KPI) such as clicks and impressions. The idea behind attention metrics is time spent on a …

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A Guide to Big Data Tools for Publishers
www.econtentmag.com

Article Image After a period of relentless hype, clarity is emerging on use cases for Big Data, and the toolsets are also showing signs of maturity. Digital media publishers may have been slow to join the Big Data party, but it is not too late. This …

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Facebook Instant Articles: A New Monetization Opportunity for Publishers?
feedproxy.google.com

Facebook debuted Instant Articles this month for their current iPhone app and will soon introduce it on Android. Instant Articles allows publishers and editors to serve media rich content, including long form articles, high resolution images, interactive graphics and auto-play videos to the Facebook app that load up to 10 times faster than clicking on a link. […]

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