The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees. Please visit Search Engine Land for the full article.
Publishers will need to give explicit consent to Google to show more of their content, says the company. Please visit Search Engine Land for the full article.
How to ensure your syndicated partners don’t outrank you in Google. Please visit Search Engine Land for the full article.
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. Please visit Search Engine Land for the full article.
A new report from NewsWhip has found that The Huffington Post was the most shared content publisher on Facebook in June. BuzzFeed came in second, along with many of the other usual suspects like Fox News, CNBC, Yahoo and The Guardian – but most interestingly, clickbait and sensationalized content-style sites continue to rank well, alongside their more serious news rivals.
Publishers would like for advertisers to use attention as a performance metric, but ad buyers are still relying on more traditional key performance indicators (KPI) such as clicks and impressions. The idea behind attention metrics is time spent on a …
Article Image After a period of relentless hype, clarity is emerging on use cases for Big Data, and the toolsets are also showing signs of maturity. Digital media publishers may have been slow to join the Big Data party, but it is not too late. This …
Facebook debuted Instant Articles this month for their current iPhone app and will soon introduce it on Android. Instant Articles allows publishers and editors to serve media rich content, including long form articles, high resolution images, interactive graphics and auto-play videos to the Facebook app that load up to 10 times faster than clicking on a link. […]