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How to Prove Inbound Marketing ROI to Your Boss
www.business2community.com

If you've been using marketing analytics software like HubSpot, Marketo, Tableau, or otherwise, you probably already have all or almost all the information that your boss wants at your fingertips. So what is that information? It's the key metrics that …

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Teens Still Like Facebook: Here Is the Data to Prove It!
feedproxy.google.com

Literally every time I get into a conversation about the value of social media, there is always a non-believer that triumphantly proclaims that Facebook is dead and teens leaving. Facebook is old and lame…it’s not “on fleek”. Well guess what? The kind folks over at the Pew Research Center did a study that found that 71% of […]

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Millennials' B2B Purchasing Decisions Prove to be Socially Informed
www.komarketingassociates.com

March 13, 2015: A new study published by the IMB Institute for Business Value shows that 36 percent of millennials weigh the opinions of friends or family before making a B2B purchase, making them more “social” than past generations — specifically …

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Show Me the Money – Marketing Results You Can Prove
www.cmswire.com

CMOs have to prove their worth. They have to show value to the CEO, the board and the entire C-Suite. Showing results is not just important for career success, but for survival in general. According to a study by Spencer Stuart, CMO tenure lasts under four years — a significantly shorter time than most C-level […]

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Instagram Announces Clickable Carousel for Advertisers and Aims to Prove Platform Value as Marketing Outlet
feedproxy.google.com

Instagram Announces Clickable Carousel for Advertisers and Aims to Prove Platform Value as Marketing Outlet March 10, 2015 Instagram has long been the black sheep in the social marketing world. Marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not […]

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Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform …
www.business2community.com

Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform's low-linking capabilities.

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Facebook Needs To Prove It Can Drive Store Purchases
www.forbes.com

Connecting browsing and purchasing behavior is now a mainstay of e-commerce marketing analytics. And yet, tracking actions from cyberspace to the store shelf has proven to be quite a challenge, even though digital media messaging increasingly …

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Facebook is out to prove it can drive store purchases
www.retailwire.com

While connecting browsing and purchasing behavior is now a mainstay of e-commerce marketing analytics, most consumer purchases still occur in physical stores. Further, store purchases are increasingly influenced by digital media messaging, making the …

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