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Programmatic

UK programmatic adspend nears £1bn
mediatel.co.uk

"Programmatic is fantastic, but also problematic," said Nick Manning, chief strategy officer of marketing analytics company Ebiquity. "It's the holy grail, but we're not there yet. Industry will tell you that we are, but actually we know that for every …

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ExhangeWire study: Quality is a problem in the programmatic marketplace
www.marketingdive.com

ExchangeWire's research tapped ad tech providers, brands, analytics providers, publishers and trading desks with 94% reporting programmatic marketplace quality was an issue. Sixty percent of polled professionals said fraud was a problem when buying ads …

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How programmatic marketing continues to revolutionize media buys
www.marketingdive.com

Anyone who's involved in digital marketing has heard the term “programmatic” thrown around for the last couple of years, even though those on the front lines of media buying are most familiar with the strategy. While it sounds like it should be …

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Ad effectiveness losing out in programmatic gold rush
mediatel.co.uk

"Programmatic is fantastic, but also problematic," said Nick Manning, chief strategy officer of marketing analytics company Ebiquity. "It's the holy grail, but we're not there yet. Industry will tell you that we are, but actually we know that for every …

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Ebiquity and AD/FIN Partner to Bring Financial Transparency to Programmatic …
www.prnewswire.com

Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use our expertise and objective data insights to exploit an evolving marketing landscape and achieve business success. For more information, please visit www.ebiquity.com.

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The Group launches first programmatic media agency in Romania
business-review.eu

Prometheus is the first agency specialized in programmatic media and marketing analytics in Romania. At this point, Prometheus is the only agency that has the complete solution of programmatic, on one hand through its own technology and tools, and on …

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The Future is Programmatic
www.cmswire.com

Since the first banner ad was served in 1994, digital media has been on a steady course of evolution. In the past 15 years, the ways in which digital media has been bought, sold and measured changed at a reasonable pace, making it fairly easy for advertisers and publishers to keep up with the latest […]

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Programmatic Buying Won't Be Complete Until TV Comes on Board
adage.com

Learn how to integrate Big Data in your marketing analytics and get tips from leaders that have embraced Big Data marketing. Learn more. There's no question that cross-channel marketing delivers results. And audience-driven programmatic buying has …

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