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The Problem With Audio Content
www.cmswire.com

While traditional audio ads on the radio continue to enjoy localized success, modern audio ads are on the rise. In fact, according to recent data, 75% of advertisers plan to increase spending on podcast audio ads. That’s because about one-quarter of consumers plan to spend more time listening to podcasts and other Continue reading…

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Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports
feeds.searchengineland.com

The fake reviews problem on Amazon isn’t going away any time soon. Please visit Search Engine Land for the full article.

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Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb …
venturebeat.com

In fact, it could be their curse. “More data increases our confidence, not our accuracy,” he said at mobile marketing analytics provider Tune's Postback 2015 event in Seattle. “I want to puncture marketers' confidence and show you where data can't help …

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The Problem with Marketing Analytics (and Why Traditional …
www.brightfunnel.com

In the first installment of this series, you'll learn where traditional analytics tools fall short, why multi-touch attribution is critical, and how leading B2B marketers measure performance and true ROI to make smarter marketing …

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Magnolia to Front-End Developers: No Java? No Problem
www.cmswire.com

With a focus on making the jobs of front-end developers easier, Magnolia released today the latest version of its digital business platform — Magnolia 5.4. Continue reading… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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ExhangeWire study: Quality is a problem in the programmatic marketplace
www.marketingdive.com

ExchangeWire's research tapped ad tech providers, brands, analytics providers, publishers and trading desks with 94% reporting programmatic marketplace quality was an issue. Sixty percent of polled professionals said fraud was a problem when buying ads …

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Why YOU Might Be the Problem With Your Social Media Manager
feedproxy.google.com

Clients may have an expectation that social media managers are a world unto themselves, running their company’s social profiles without need of input or assistance, but nothing could be further from the truth.

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No Web Designer? No Problem: 5 Free Web Design Resources
feedproxy.google.com

One of the best things about working for a small staff association is that I get to do so many things–some of which I still have a lot to learn about. Web design is definitely one of those things. While I know plenty about some aspects of web development, design is one thing I have […]

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