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Predictive

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence
feeds.searchengineland.com

Calls are an important source of first-party data, often neglected by marketers. Please visit Search Engine Land for the full article.

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Predictive Analytics Takes B2B Marketing from Good to Great
data-informed.com

She has a deep background in marketing analytics, data mining, predictive modeling, and business intelligence. Keke holds an MBA from the Tuck School of Business at Dartmouth College. Subscribe to Data Informed for the …

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Leadspace Raises $18M; Funding to Push its Growth in B2B Predictive Analytics …
www.martechadvisor.com

San Francisco-based B2B predictive analytics firm, Leadspace, announced it has raised $18 million in new funding, led by Battery Ventures, with participation from other previous investors. The latest round of funding will enable the company to expand …

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4 Steps To Prepare For The Predictive Analytics Revolution In B2B Marketing
www.business2community.com

Earlier this week, Forrester Research, Inc. published its latest take on how data technologies are changing B2B marketing and sales in the report: “New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data” (July 13, 2015).

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The Future of Analytics Is Prescriptive, Not Predictive
www.clickz.com

Though predictive analytics and data mining are particularly hot topics at the moment, they've been widely used in marketing analytics and research for well over 30 years. Marketing mix models using econometric algorithms were developed in the '80s and …

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Nokia touts predictive tool to enhance telco marketing
www.digitalnewsasia.com

“Although major analytics vendors talk about similar abilities and provide solutions for marketing use cases, they generally lack a specific marketing analytics platform with integrated customer experience insights and prediction capabilities,” he …

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CMOs: Read This Before Choosing Your Predictive Marketing Solution
www.clickz.com

One of the biggest challenges, when it comes to successful marketing analytics technologies, is implementation. Between tracking pixels and dynamic buyers to integrating CRM data, marketing analytics systems have many moving parts. When vetting …

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Swrve Bets on Predictive Analytics
www.cmswire.com

Digital marketers want to catch potential and existing customers at the right time and give them something they want. In other words, make a good prediction and capitalize on it. One provider of marketing technology finds this so important, that it’s named its suite after it. Continue reading… Follow us on Twitter Join free newsletter […]

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