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Predictions

A Mid-Year Check-In On 2015 Marketing Predictions
www.mediapost.com

Marketing Analytics Will Blossom. Over the past six months, analytics have become a core component of nearly every piece of the marketing mix. New technologies and platforms grant marketers unprecedented access to data across the consumer journey.

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LinkedIn's Russell Glass: Predictions and Tips for …
thedma.org

As Head of Marketing Products for LinkedIn, it's a good bet that Russell Glass knows a thing or two about where marketing analytics are headed. Glass, who will be keynoting at the upcoming Marketing Analytics Conference, …

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5 Predictions About Marketing Technology
www.cmswire.com

Marketing analytics software will help marketers quantify the impact of their spend and move from being cost centers to revenue centers. "That's the fundamental shift for CMOs: Going from an expense to a business driver. In our minds, that is the …

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The Social Mojo of Oscar Predictions
feedproxy.google.com

The Social Mojo of Oscar Predictions February 22, 2015 On the eve of the Academy Awards, I perused the Oscar oracles of several top media channels wondering how the box office factored into their Best Picture Oscar category picks. But I was also curious how wagering on the popular vote—social media sentiment—might hypothetically influence the […]

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Four Predictions on the Future of G+ in 2015
feedproxy.google.com

There have been a number of conflicting reports surrounding G+. Many of us in the tech world know that the driving force behind Google+, Vic Gundotra, has left the company and ever since that departure, G+ has seen less of a prominent place in Google’s limelight, with some claiming that Google is actively moving to […]

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Get Ahead in 2015 with Webinar Marketing Predictions from ON24
www.virtual-strategy.com

Recent primary research from ON24 shows that 87% of B2B marketers plan to increase their investment in marketing analytics in 2015. As a result, one ON24 prediction for 2015 is that tight integration between webinar platforms and marketing automation …

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Four marketers tell us what they think of Facebook's predictions for 2015
www.itbusiness.ca

Predicting trends in the tech industry can be tricky, given how quickly tech changes and grows. But that hasn't stopped various companies, analysts, bloggers, and journalists like ourselves from taking a stab at it – and when companies as influential …

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8 Digital Predictions For 2015
www.arabiangazette.com

We have been thinking about our digital strategy for the New Year and what we predict will happen in 2015. You won't be able to just copy your 2014 digital strategy. Times are changing and so are trends, you need to stay ahead of the game and be ready …

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