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The power of real-time contextual marketing – SAS Blogs
blogs.sas.com

… nurturing marketing marketing analytics marketing automation marketing optimization marketingprofs mobile Multichannel Marketing nuts & bolts premier business leadership series real-time decisioning relevance retail sas …

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Aimia to power new Telus Rewards program
cartt.ca

MONTREAL — Telus has chosen marketing analytics company Aimia as its loyalty platform partner for its new Telus Rewards Program, Aimia announced Monday in a press release. “As part of our commitment to put customers first in everything we do, we …

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How Hollywood is Utilizing the Power of Social Media Influencers
feedproxy.google.com

​Buzz is crucial to the success of films. Teaser trailers, celebrity tours, advanced screenings  – generating buzz is the best way to get people into the cinema, and word-of-mouth has always played a big part in fuelling the Hollywood hype machine. In this sense, social media is the perfect vehicle for such amplification – social is, after […]

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Microsoft launches Cortana Analytics Suite with Power BI, Azure Machine …
venturebeat.com

[Why? How? Who? Analytics tell the story. We'll help you understand the playing field. Register today for our free marketing analytics roundtable.] Microsoft today announced Cortana Analytics Suite, a new package of data storage, information management …

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Be Funny: The Amazing Power of Humor in Social Media Marketing
feedproxy.google.com

The funny bone can be a fickle thing. Writing jokes is hard work. But if you have a gift for humor, you’re marketing campaigns will be better. Why? “Laughter is a universal language and one of our first communication methods,” writes Angie Pascale of ClickZ. “Before we had spoken or written language, humans used laughter to express our […]

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4 Marketing Analytics Trends That Are Shifting Power Back To Brands
www.forbes.com

VP Marketing, MarketShare. Writing on big data, AdTech/MarTech, attribution and advanced marketing analytics. Twitter. Since the Internet's infancy, customers have been gaining power and control over the purchasing process. Armed with unprecedented …

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Ogilvy CommonHealth Worldwide and Central Saint Martins Harness the Power …
www.marketwatch.com

Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, …

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SweetIQ Announces Microsoft Power BI Integration
www.prweb.com

Local marketing platform SweetIQ announces today their integration with Microsoft Power BI. The integration allows users to view their local marketing analytics in one centralized dashboard with capabilities to sync information with other Power BI data …

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