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Reviews platform GatherUp acquired by martech holding company ASG
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Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software companies. Please visit Search Engine Land for the full article.

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Does Your Organization Need a Customer Data Platform?
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With so many disparate systems — and many shadow IT systems — used by today’s marketing teams, it’s becoming more challenging to get a holistic view of a customer’s interactions with a brand. In fact, 31% of marketers said access to data is a major obstacle to making personalization a greater priority in their organization. […]

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Help us chart Amazon’s growth as an advertising platform
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Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms. Please visit Search Engine Land for the full article.

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Forrester Updates Customer Experience Platform, Oracle and Deloitte Partner in CDP, More
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Forrester has released FeedBackNow 2.0, the second version of its cloud-based customer experience platform. The platform combines digital and physical channel feedback with Forrester’s body of customer experience analytics. It is designed to capture real-time, relevant and contextual feedback, according to Forrester officials. Continue reading…

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Gartner Names WCM Leaders, Adobe Updates Experience Platform, More News
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Gartner has released its Magic Quadrant for Web Content Management (paywall), an industry report that cites the top vendors in web content management technology. Some notable movements in Gartner’s  vendor analysis include: Gartner added Magnolia as a niche player and dropped IBM. Continue reading…

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Salesforce Partners With Alibaba, Sitecore Updates Experience Platform, More News
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Salesforce has announced a partnership with Chinese ecommerce giant Alibaba. Through the deal, Alibaba becomes the exclusive provider of Salesforce to customers in mainland China, Hong Kong, Macau and Taiwan, according to Salesforce officials, and Salesforce will become the exclusive enterprise CRM product suite sold by Alibaba.  Salesforce customers Continue reading…

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ICO Issues Major GDPR Fines, Forrester Names DX Platform Leaders, More News
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The UK’s data privacy regulating body got busy this week issuing the two biggest fines to date under the General Data Protection Regulation (GDPR).  First, on July 8, the British Information Commissioner’s Office (ICO) posted a notice of its intent to fine British Airways $205.7 million for GDPR infringements. Continue reading…

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Contentsquare Acquires Clicktale, Kentico Updates DX Platform and Other News
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Contentsquare, a digital experience insights platform, acquired Israel-based experience analytics company Clicktale. This comes a week after Contentsquare announced the acquisition of Pricing Assistant, a pricing optimization and merchandising solution. The combination of Contentsquare and Clicktale will give ecommerce and digital teams an understanding of customer behavior on their Continue reading…

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