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Planning Questions for Data Marketing in 2015 – Pivotal …
pivotalcontact.com

advanced analyticscustomer analysisdata and analyticsdata and marketingdata-driven marketingmarketing analyticsmarketing planningmarketing strategy Evan WoodPlanning Questions for Data Marketing in 2015 12.09.

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Why You Need An Analytics Map – Pivotal Contact
pivotalcontact.com

… of your situation, what you're trying to solve (eg. where you want to go), and the data that matters. And that's as good a place as any to start. analyticsanalytics planningdata analyticsmarketing analyticspredictive analytics …

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Data Analytics: Crossing the New Chasm – Pivotal Contact
pivotalcontact.com

Taking insight to action that drives financial results remains the domain of highly-skilled, experienced marketing strategists. advanced analyticsCrossing the Chasmdata analyticsGeoffrey Mooremarketing analytics …

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Key Success Factors for Marketing Analytics – Pivotal Contact
pivotalcontact.com

Based on our own client experiences and knowledge of marketing analytics implementations, we have identified 5 key success factors that must be in place to ensure an effective, efficient initiative. Data Management …

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5 Reasons To Outsource Customer Analytics – Pivotal Contact
pivotalcontact.com

Customer and marketing analytics are not easy. On the one hand (the front end), the analyst must know enough about the business/marketing objectives to be able to request the right data variables for analysis. On the other …

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Pivotal Releases Fill the Big Data Productivity Gap
www.cmswire.com

Ladies and gentlemen, write this date down because the show is about to begin. Almost exactly six months after Pivotal officially began operations, the EMC and VMWare spin-off headed by Paul Maritz is unveiling its first set of Pivotal-built products. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a […]

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Big Data Bits Featuring Bersin by Deloitte, Facebook, IBM, MapR, MongoDB, Pivotal
www.cmswire.com

Go Big Data, or be left behind, that was the chorus we heard over the last 10 days. We listened as industry analysts told us how leveraging Big Data and Analytics could help grow the bottom line; we learned how Facebook’s Graph Search might help you get found by recruiters (at the expense of your […]

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Reporting Does Not Equal Analytics – Pivotal Contact
pivotalcontact.com

… make sure that it tells the full story – not just what happened but why it happened…and if you're really good, what might happen next. analyticscustomer analyticsdatamarketing analyticsmarketing metricsmarketing reports …

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