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Personas

4 Common Mistakes to Avoid When Creating Personas
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Creating audience personas is a crucial task in your content process, but there are some common mistakes you need to avoid.

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Marketers: Dust Off Those Personas and Use Them
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When was the last time you saw your company’s personas, let alone used them in a marketing campaign? Would you even know where to find them if you looked?  All too often, personas are created as part of a box-ticking exercise that, once completed, end up stored as a PDF Continue reading…

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How to use your buyer personas to build your 2017 search marketing budget
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You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget. The post How to use your buyer personas to build your 2017 search marketing budget appeared first… Please visit Search Engine Land for the […]

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What's the Difference Between Buyer Personas and Demographics?
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Many people confuse personas with demographics – and there’s an important distinction between the two.

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The human side to SEO: the power of personas
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On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. The post The human side to SEO: the power of personas appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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3 Ways Data Informed Personas Create Successful Inbound Campaigns
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To ensure you get more of the clients you want, your persona development process needs to be based on real client data.

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Dialling In Your Marketing Personas
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To make the most of your marketing efforts for 2016, you’ll want to focus your efforts on your very best prospects — the ones who are most likely to do business with you and keep buying from you well into the future.

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Why Buyer Personas Are Crucial to Inbound Marketing Success
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When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In order to market successfully, you must first understand who you are marketing to. This post will help you identify who your target audience is.

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