Creating audience personas is a crucial task in your content process, but there are some common mistakes you need to avoid.
When was the last time you saw your company’s personas, let alone used them in a marketing campaign? Would you even know where to find them if you looked? All too often, personas are created as part of a box-ticking exercise that, once completed, end up stored as a PDF Continue reading…
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget. The post How to use your buyer personas to build your 2017 search marketing budget appeared first… Please visit Search Engine Land for the […]
Many people confuse personas with demographics – and there’s an important distinction between the two.
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. The post The human side to SEO: the power of personas appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
To ensure you get more of the clients you want, your persona development process needs to be based on real client data.
To make the most of your marketing efforts for 2016, you’ll want to focus your efforts on your very best prospects — the ones who are most likely to do business with you and keep buying from you well into the future.
When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In order to market successfully, you must first understand who you are marketing to. This post will help you identify who your target audience is.