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Personalized

Kahuna and Segment Collaborate to Empower Brands to Run Personalized Marketing …
www.martechadvisor.com

Mobile marketing automation leader, Kahuna, recently announced a partnership with top customer data hub, Segment. Working with big names like Nokia, Rdio, Conde Nast, etc. Segment has developed a software development kit (SDK) to gather customer …

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Perform Powerful Personalized Marketing in 4 Easy Steps
www.entrepreneur.com

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced. Kevin Bobowski. February 10, 2015. The phrase personalized marketing is everywhere and becoming a popular goal. Whether it's called …

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The 3 C's of Personalized Customer Service
www.cmswire.com

Customer service is a key differentiator for many companies. But as the number of communication channels and devices increases, so do the challenges of delivering personalized service across those channels. A unified view of the customer is needed for omnichannel customer service — something that can’t be achieved with siloed systems and disconnected information. Channels […]

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The Future of Customer Service: Predictive, Personalized
www.cmswire.com

The future of customer service is scary and rewarding at the same time. It’s scary because the machine will know everything about you. It’s rewarding because shopping will become much easier as the machine makes more decisions about your life. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a […]

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Social Startups: StarGreetz Attracts Customers with Personalized Video Messages
feedproxy.google.com

StarGreetz is on the fast track helping brands build stronger customer relationships, and increase engagement, activation, and revenue. “We are about disrupting a $508 billion, broken advertising industry,” founder and CEO Eric Frankel says, pointing to declining TV ratings, among other things. read more

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Analytics of Customer Data Drives Personalized Marketing Campaigns
data-informed.com

Hertz customer service desk by forzaq8 via Flickr 650×480 Analytics of Customer Data Drives Personalized Marketing. Hertz's marketing analytics program relies on the buy-in of customer service reps. Photo of Hertz service counter at Sky Harbor …

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Twitter Launches Personalized Recommendation Notifications Based On @Magicrecs Experiment
feedproxy.google.com

Twitter has announced a new push notification in its twitter apps for Android and iPhone that will deliver personalized recommendations for tweets and accounts to follow. The new notification is based on the long-running @magicrecs experiment, which monitored the people you follow to see who they followed and what tweets they were re-tweeting. The new notification will leverage […]

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Now With 7 Million Installs, Drippler's Personalized Mobile News App Gets An Upgrade
feedproxy.google.com

Drippler, the makers of mobile apps for iOS and Android which serve as a hub for personalized news about your device, its features, as well as new mobile applications, is launching a revamped version of its service for Android, now optimized for Android tablets. The Drippler app has been installed over 7 million times to […]

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