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Don't Forget, Your Intrusive Ads Are Part of the Customer Experience
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In June, Apple announced the next version of its Safari browser would include Intelligent Tracking Prevention, a new feature that reduces third-party cross-site tracking. Continue reading…

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The nitty-gritty paid search account health check: Part 2
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In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. The post The nitty-gritty paid search account health check: Part 2 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Facebook officially rolls out food ordering as part of longer-term commerce evolution
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Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions. The post Facebook officially rolls out food ordering as part of longer-term commerce evolution appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The nitty-gritty paid search account health check: Part 1
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Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. The post The nitty-gritty paid search account health check: Part 1 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Will chatbots become part of the consumer search experience?
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Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. The post Will chatbots become part of the consumer search experience? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google test surfaces user data for publishers as part of new Insights Engine Project
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Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Evaluating PPC talent, part 2: The test
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In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. The post Evaluating PPC talent, part 2: The test appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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Evaluating PPC talent, part 2: The test
feeds.searchengineland.com

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. The post Evaluating PPC talent, part 2: The test appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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