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Evaluating PPC talent, part 1: Where to begin
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How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. The post Evaluating PPC talent, part 1: Where to begin appeared… Please visit Search Engine Land […]

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Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
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Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine… Please visit Search Engine Land for […]

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Part 2 of 2: How Google learns to guide purchasing decisions
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In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Part 2 of 2: How Google learns to guide purchasing decisions appeared… Please visit Search Engine Land for the […]

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SEM account management: Part 3 — How to get more responsibility
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Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. The post SEM account management: Part 3 — How to get more… Please visit Search Engine Land for […]

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SEM account management: Part 1 — How to avoid getting fired
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In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. The post SEM account management: Part 1 — How to avoid getting fired appeared first on Search Engine Land. Please visit Search Engine Land […]

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What’s Coming Next for LinkedIn – and How Will Microsoft Play a Part?
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LinkedIn has outlined some of their coming projects, and how their partnership with Microsoft will help them evolve the platform. 

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Programmatic: A Growing Part of Social Media Strategy
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Programmatic advertising is on the rise, and it can deliver significant benefits.

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28 Experts Share Social Care Predictions for 2017: Part 3
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What’s coming next in social customer care? Dan Gingiss interviewed 27 experts.

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