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Relevance vs. authority: Which link has more value? (Part 3)
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In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation. The post Relevance vs. authority: Which link has more value? (Part 3) appeared first on… Please visit Search Engine Land for the […]

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Relevance vs. authority: Which link has more value? (Part 2)
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In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Relevance vs. authority: Which link has more value? (Part 1)
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When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance. The post Relevance vs. authority: Which link has more value? (Part 1) appeared… Please visit Search Engine Land for the […]

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5 Ways You Can Use Facebook Live as Part of Your Digital Strategy
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Facebook Live offers a wide range of opportunities – here are some tips on how to use it for your business.

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Sold! Thoma Bravo Buys Lexmark's Software Business, Sells Part to Hyland
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Thoma Bravo has agreed to acquire Lexmark International’s enterprise software business, which includes Kofax, ReadSoft and Perceptive Software.  CMSWire reported  on rumors of this deal last week. Continue reading…

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Evaluating PPC talent, part 1: Where to begin
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How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. The post Evaluating PPC talent, part 1: Where to begin appeared… Please visit Search Engine Land […]

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Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
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Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine… Please visit Search Engine Land for […]

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Part 2 of 2: How Google learns to guide purchasing decisions
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In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Part 2 of 2: How Google learns to guide purchasing decisions appeared… Please visit Search Engine Land for the […]

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