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Google adds new SOS Alerts to search and Maps as part of its crisis response features
feeds.searchengineland.com

For search, the alerts will display at the top of results related to the incident or crisis location. In maps, there will be a tappable card with relevant details. The post Google adds new SOS Alerts to search and Maps as part of its crisis response features appeared first on Search Engine Land. Please visit […]

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Why WhatsApp Should Be Part of Your Marketing Strategy
www.cmswire.com

WhatsApp boasts over 1.2 billion monthly active users: more than Twitter and Snapchat combined. And yet, most marketers leave WhatsApp out of their marketing strategy.   Marketers, it’s time you start taking WhatsApp seriously as a marketing channel. Continue reading…

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More content, less traffic: Part II
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Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide. The post More content, less traffic: Part II appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Relevance vs. authority: Which link has more value? (Part 3)
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In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation. The post Relevance vs. authority: Which link has more value? (Part 3) appeared first on… Please visit Search Engine Land for the […]

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Relevance vs. authority: Which link has more value? (Part 2)
feeds.searchengineland.com

In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Relevance vs. authority: Which link has more value? (Part 1)
feeds.searchengineland.com

When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance. The post Relevance vs. authority: Which link has more value? (Part 1) appeared… Please visit Search Engine Land for the […]

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5 Ways You Can Use Facebook Live as Part of Your Digital Strategy
feedproxy.google.com

Facebook Live offers a wide range of opportunities – here are some tips on how to use it for your business.

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Sold! Thoma Bravo Buys Lexmark's Software Business, Sells Part to Hyland
www.cmswire.com

Thoma Bravo has agreed to acquire Lexmark International’s enterprise software business, which includes Kofax, ReadSoft and Perceptive Software.  CMSWire reported  on rumors of this deal last week. Continue reading…

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