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Paid

Contact Discovery: Using Paid Media for Your Account-Based Marketing Strategy
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Offering high-quality products and services to your customers is table stakes for any company to survive. But it’s hardly the be-all and end-all of business success. In today’s digital era of transformation, the experiences your organization provides are equally important. As a reminder, people buy experiences, not just products. And to deliver remarkable customer experiences, […]

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Yelp offering more paid profile upgrades for business owners
feeds.searchengineland.com

These new subscription products are part of broader push by the company to enable more business profile customization and generate new revenues. Please visit Search Engine Land for the full article.

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3 Steps for Successful Paid Content
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Be succinct. This is especially important for people who are seeing your content as part of a brand awareness initiative. Keep in mind the length of time required to fully grasp what you are sharing — especially if it requires an immediate action. Use the available data to optimize the length based on previous results that are as audience-specific […]

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Study: 43% of Facebook Pages Use Paid Advertising
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Welcome to the latest study in which Locowise looks at 5,000 Facebook pages and their growth, reach and engagement results in the month of May. 

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Facebook, LinkedIn, or Twitter: Which Platform Is Best For Your Paid Social? [INFOGRAPHIC]
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With the rise of paid social, it’s essential to know which platform suits your business goals. Take a look at three of the biggest players in social ads, to see what their key similarities and differences are. And which one is best for your brand.

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Unmetric can now tell which competing Facebook posts are paid
venturebeat.com

Facebook posts by brands come in two main flavors. There's organic, which are free ones that reach a page's fans, and posts that are “boosted,” or paid, to reach Facebook users outside the fan base. Today, social media intelligence firm Unmetric is …

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Digital Ad Decisions: Native Content Advertising vs Paid Social Media
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How to Promote your Content Across Earned, Paid and Owned Media
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How to Promote your Content Across Earned, Paid and Owned Media February 26, 2015 ​Content marketing isn’t an option. It’s the anchor that keeps your company bobbing securely in an oftentimes tempestuous ocean of a marketplace. In order for it to do its job you need to make sure you navigate your online resources properly, […]

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