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Paid

Paid search marketers can find success with top of funnel campaigns
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The key to finding success with these type of campaigns is knowing when to leverage them. Please visit Search Engine Land for the full article.

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Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search
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Grehan also settles the long-running dispute over who coined the term search engine optimization. Please visit Search Engine Land for the full article.

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The consumer decision journey will drive paid search in 2020
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In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Please visit Search Engine Land for the full article.

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The big comings and goings in paid search 2019 that will  shape how we market in 2020
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Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019. Please visit Search Engine Land for the full article.

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Pro Tip: A look back at some notable tips from our Paid Search community in 2019
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Here are 5 tips from our PPC community we think are worth a second look. Please visit Search Engine Land for the full article.

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Back to basics: Understanding your paid search metrics
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Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Please visit Search Engine Land for the full article.

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Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
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Keep your cool this holiday weekend knowing your campaigns are in top shape. Please visit Search Engine Land for the full article.

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Paid search trends to watch for the 2019 holiday shopping season
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Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch. Please visit Search Engine Land for the full article.

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