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4 Ways to Optimize the Middle of the Funnel | Lead Management
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The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom of the funnel, marketing helps close the sale […]

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Google for Jobs: Everything you need to know to optimize for better ranking
feeds.searchengineland.com

This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting market. Please visit Search Engine Land for the full article.

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Optimize for conversion value with eCPC in Google Ads
feeds.searchengineland.com

Google has added a new option for manual CPC bidding. Please visit Search Engine Land for the full article.

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KPIs for Apps – Optimize Your Mcommerce Apps and Mobile UX
www.business2community.com

Well, you've finally launched your app and like other app makers in the retail space, you are looking to increase engagement with your users and generate income. You are monitoring your downloads and sources, but is that really enough to understand …

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Simulmedia Debuts Data-Driven Platform To Optimize Media
www.mediapost.com

Launching a new advertising system, based on what it claims is the “largest footprint of linear TV inventory,” Simulmedia is starting a new data-driven targeting and measurement platform to reach TV audiences. Using millions of set-top-box home data, …

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BrightFunnel Unveils Revenue WaterfallTM Analytics to Optimize B2B Demand …
www.martechadvisor.com

SAN FRANCISCO — Marketo Marketing Nation Summit — April 14, 2015 — BrightFunnel, the pioneer in revenue attribution and forecasting for B2B marketers, today, at the Marketo Marketing Nation Summit, announced the launch of Revenue WaterfallTM, …

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How to Use Twitter to Optimize Your Blogger Outreach Campaigns
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While influencer marketing skyrockets in popularity, many marketers are left swimming in its murky waters, trying to figure out how to do blogger outreach, how to double up with engagement on social media, and how to track all of their efforts. Here’s how to combine blogger research, tracking, and social media engagement all at once. […]

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How Can You Optimize Images for Social Media to Garner Maximum Returns?
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When you are performing social media marketing for your business, it is important that you use images. What’s the need of images when I have such amazing text, you might ask. There are various reasons for that. Firstly, a visitor spends just a few seconds on a web page before moving on to another one. So, you have just that […]

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