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Optimization

Say hello to Voice Interface Optimization
feeds.searchengineland.com

Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing. Please visit Search Engine Land for the full article.

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What’s the difference between content optimization and SEO?
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The keyword is still relevant, but SEO has become more complex. Please visit Search Engine Land for the full article.

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Search is more than Google: Mastering vertical search optimization
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Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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Voice search optimization
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Contributor Dave Dives explains the many layers and aspects of Google Voice Search and how to optimize for it. The post Voice search optimization appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Voice Search Optimization 101: What Marketers Need to Know
www.cmswire.com

The age of IoT is upon us, and it seems as though we’re in constant anticipation of the next game-changing channel or device. From Alexa Skills in our living rooms to wifi-beaming kiosks in our streets, audio marketing, branding and customer support opportunities are sprouting up faster than you can Continue reading…

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Live Chat Best Practices for Conversion Rate Optimization
feeds.searchengineland.com

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with… Please visit Search Engine Land for the full […]

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Site optimization or traffic optimization: Which delivers better results?
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Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which… Please visit Search Engine Land for the full article.

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SearchCap: AdWords optimization, SEO on Twitter & organic traffic
feeds.searchengineland.com

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords optimization, SEO on Twitter & organic traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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