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Omnichannel

Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
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Columnist Christi Olson shares consumer and search data from the recent holiday weekend — and provides tips for how to use search to boost your omnichannel holiday marketing strategy. The post Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records appeared first on… Please visit Search Engine Land for the full article.

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5 Reasons Your Organization Needs an Omnichannel Strategy in 2018
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With household names like Toys R Us flirting with bankruptcy following a nonchalant approach to digital transformation, you can’t help but assume that some organizations out there are looking at an omnichannel strategy as a luxury rather than a necessity. Continue reading…

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Why data amplifiers matter in a world of omnichannel discovery
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Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery… Please visit Search Engine Land for the full article.

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Why data amplifiers matter in a world of omnichannel discovery
feeds.searchengineland.com

Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery… Please visit Search Engine Land for the full article.

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How brands can win with omnichannel discovery
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Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. The post How brands can win with omnichannel discovery appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
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How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. The post SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper appeared… Please visit Search Engine Land for the full article.

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‘Omnichannel’ may never catch on, but it’s the next big thing for local
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Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. The post ‘Omnichannel’ may never catch on, but it’s the next big thing for local appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Do You Know What Omnichannel Marketing Really Means?
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Omnichannel marketing is important, but do we all know what omnichannel means or what it looks like in practice? 

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