There’s a reason marketers are starting to call real-time marketing “right-time marketing.” Done right it’s about getting the right message to the right audience at the right time. As a result, real-time marketing is at its best when preparation meets opportunity – hitting publish at the moment your message will resonate most.
Recently, we helped build a marketing strategy for a nonprofit client who serves battered women. One of our primary objectives was to help them grow an email list of ideal prospects. We used an inbound marketing strategy in our efforts – here’s how it worked.
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very […]
Organic post visibility is dropping on Facebook. Now it seems that even promoted posts may not be reaching the intended audience. A post from video blogger Derek Muller of Veritasium is making the rounds on social media with a damning study on Facebook’s advertising model. read more
Following the release of Facebook’s new “donate now” feature for nonprofit brand pages, a few intrepid and well-meaning fundraising and marketing experts rejuvenated an existing petition imploring Facebook to issue grants to nonprofits in order to create ads gratis. read more
It's clear that content marketing has been widely adopted in the for-profit realm, but how far behind do nonprofits lag, if at all? Recently, we surveyed our database of over 8,000 nonprofit organizations nationwide to gauge their content marketing efforts. read more
Facebook unveiled a “Donate Now” button today to make it much easier for non-profits to take contributions. A nice side effect for its business? The button will collect credit card numbers and other billing info for Facebook that could aid its ecommerce and gaming initiatives. 19 non-profit launch partners will start displaying the Donate Now button […]
On November 4, Google released Helpouts, a marketplace where experts in topics like cooking, or education can provide one-on-one lessons. Business owners, contractors and sole practitioners are sharing their knowledge, one-on-one, to those who are interested in learning. read more