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Neolane

Adobe 'Filled Gaps' With Neolane #AdobeSummit
www.cmswire.com

Adobe added email campaign management software to its marketing cloud last year to fill gaps in its digital marketing arsenal, analysts told CMSWire this week at the Adobe Summit Digital Marketing Conference in Salt Lake City. Adobe is showing off the new product — Adobe Campaign — at the annual conference. Last June, Adobe spent $600 million to […]

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Adobe Connects Neolane Technology to Experience Manager
www.cmswire.com

Adobe continues to integrate the cross-channel campaign management technology it acquired when it bought privately held Neolane for $600 million last summer. It is connecting the technology to its web experience management system, Experience Manager to streamline the creation and delivery of content in real time, at scale and across all marketing channels. Read full story… Follow […]

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News Byte: Neolane Becomes Adobe Campaign
www.dmnews.com

What is it? Adobe announced that Neolane has become Adobe Campaign—the sixth solution in its Marketing Cloud—in a blog post yesterday. Adobe Campaign—a cross channel campaign management tool—joins Adobe's Analytics, Experience Manager, …

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Adobe to Acquire Neolane for $600 Million
bostinno.streetwise.co

This kind of cross-platform marketing analytics is a hot area, as Localytics' Brian Suthoff pointed out by email. “In just three years – and mostly just in 2013 – almost $4.5 billion was spent acquiring marketing automation and campaign management …

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Adobe to Buy Neolane for US$ 600 Million: Adds Marketing Automation to …
www.cmswire.com

Adobe has a pretty slick customer experience package: social marketing, analytics, web content management/experience, but it did lack in some digital marketing capabilities and that is what Paris, France based Neolane brings to the table. According to …

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Adobe digs deeper into marketing field with Neolane purchase
www.pcworld.com

In 2009, Adobe purchased marketing analytics software provider Omniture for US$1.8 billion. In 2010, the company purchased customer interaction specialist Day Software for $240 million. In this field, Adobe also purchased Demdex and Auditude in 2011 …

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Neolane brings Conversational Marketing to Australia
www.whatech.com

Big Data: With the enhanced version of Neolane Marketing Analytics, marketers can now gain an even better understanding of their customers' behaviours across channels. This enables them to execute fine-tuned marketing actions based on this knowledge …

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