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Marketing Needs Analytics to Be Successful | CustomerThink
customerthink.com

… help their respective companies move into the future. With marketing analytics spending expected to double through 2016, it's important for marketers to prepare now if they wish to see plenty of success in the years to come.

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The Time-Saving Marketing Tools Your Business Needs [SPONS.]
feedproxy.google.com

As a business owner, entrepreneur, or busy professional, the feeling that there’s never enough hours in the day is probably a familiar one. I often find myself wondering how I can even further maximize every minute of every hour of every day, but ultimately end up responding to emails at midnight! So to help you […]

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Study: RTB needs better reporting
www.bizreport.com

From brands to publishers, everyone is asking for better marketing analytics. According to new data from Metamarkets reporting practices could also be holding back some ad buys. Metamarkets looked into how programmatic buyers are getting information …

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The Importance of Focusing on Human Needs in Semantic Search Strategy
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While search engines often provide a significant amount of traffic to websites, it’s important to remember that the search engine is not the end user. The end user is the person behind the search, the person searching for an answer to their question. As such, your semantic search strategy shouldn’t be limited to machine learning, but instead be equally focused on providing […]

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Why Your Marketing Team Needs a Quantitative Analyst
www.marketingprofs.com

At the graduate level, new courses are now covering marketing analytics and marketing analysis. Additionally, centers focused on merging advertising and technology, such as Carnegie Mellon University's Center for Marketing Technology and Information, …

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The Hierarchy of Marketing Needs
www.business2community.com

“It was the best of times, it was the worst of times.” This saying made famous by Charles Dickens may one day describe the current state of marketing technology. We have more technology today than we've ever had. Scott Brinker's now-famous Marketing …

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Wake Up! Your Businesses Needs A New Business Model
www.cmswire.com

Every so often you find a “wake-up-and-smell-the-coffee-people” report. Gartner’s recently released 2015 CEO Survey: Committing to Digital is one such piece of research. The wake-up call here is for CEOs who think they’re ready for digital business. Based on this research, it seems most are not. Fixing this, according to Mark Raskino, research vice president at Gartner, will […]

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Omni-Channel Marketing Needs The Right Social Analytics
www.business2community.com

The height of basketball season is well underway (March Madness and NBA teams are gearing up for a playoff run), but I'll bet you didn't know how that relates to omni-channel marketing. Just like basketball, omni-channel marketing is about teamwork …

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