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A Unified Customer Experience Needs Unified Data
www.cmswire.com

The customer journey sales funnel has forever been changed by the digital age. Customers, whom used to follow a fairly linear process to a sale, could be tracked through a traditional funnel in which leads are acquired, converted to purchase, and retained when possible. Continue reading…

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Design Thinking Starts With Empathy for Customer Needs
www.cmswire.com

Design thinking has been around for years, but the methodology has picked up traction in recent years in the realms of customer and employee experience. Definitions vary, but at its root, design thinking addresses the critical areas of who, what, how and why when developing new products, services and solutions. Continue reading…

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Cloud Content Management Needs Accumulate for the Digital Workplace
www.cmswire.com

Last April, San Francisco-based Box reported mixed fortunes at the end of its fourth quarter. There was nothing unusual about the figures, but the earnings call that the company gave to analysts and investors underline two important things for the future of the company. Continue reading…

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Marketing Needs Analytics to Be Successful | CustomerThink
customerthink.com

… help their respective companies move into the future. With marketing analytics spending expected to double through 2016, it's important for marketers to prepare now if they wish to see plenty of success in the years to come.

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The Time-Saving Marketing Tools Your Business Needs [SPONS.]
feedproxy.google.com

As a business owner, entrepreneur, or busy professional, the feeling that there’s never enough hours in the day is probably a familiar one. I often find myself wondering how I can even further maximize every minute of every hour of every day, but ultimately end up responding to emails at midnight! So to help you […]

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Study: RTB needs better reporting
www.bizreport.com

From brands to publishers, everyone is asking for better marketing analytics. According to new data from Metamarkets reporting practices could also be holding back some ad buys. Metamarkets looked into how programmatic buyers are getting information …

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The Importance of Focusing on Human Needs in Semantic Search Strategy
feedproxy.google.com

While search engines often provide a significant amount of traffic to websites, it’s important to remember that the search engine is not the end user. The end user is the person behind the search, the person searching for an answer to their question. As such, your semantic search strategy shouldn’t be limited to machine learning, but instead be equally focused on providing […]

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Why Your Marketing Team Needs a Quantitative Analyst
www.marketingprofs.com

At the graduate level, new courses are now covering marketing analytics and marketing analysis. Additionally, centers focused on merging advertising and technology, such as Carnegie Mellon University's Center for Marketing Technology and Information, …

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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