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Why You Need to Tell Your Brand's Story
www.cmswire.com

It’s human nature to enjoy a good story. In fact, it’s not just human nature — some say it’s hardwired in our brains. Neuroeconomist Paul Zak posits that storytelling encourages cooperation between two parties, such as between a consumer and a brand, by causing the release of the neurochemical oxytocin. Continue reading…

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What Marketers Need to Know About CCPA … Before It's Too Late
www.cmswire.com

GDPR was last year’s news. This year is all about preparing for the numerous state laws that are being enacted throughout the US, including, of course, the California Consumer Privacy Act (CCPA), whose deadline for enforcement is quickly approaching. Continue reading…

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Content-Driven Experience Is the Need of the Hour
www.cmswire.com

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. Continue reading…

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Does Your Organization Need a Director of Personalization?
www.cmswire.com

Personalized customer experiences are so important to some companies they’ve created roles with personalization in the title. Some notable examples of these new roles, from Comcast, include “Director, Digital Personalization” and “Senior Manager, Personalization.” The cable giant isn’t alone; a general search for “personalization” under jobs at LinkedIn yields a Continue reading…

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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
www.cmswire.com

While Facebook’s main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement with its overall audience. Since its release, Facebook Messenger has evolved to provide a variety of services such as calls, money transfers and chatbot interactions. Continue reading…

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Why AI Is the Ally You Need for Engaging Customer Experiences
www.cmswire.com

Product and price. Once upon a time they were all you needed to worry about because that was how you attracted customers and beat the competition. Not any more. Continue reading…

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The need for speed in search: 5 speed types to master now
feeds.searchengineland.com

To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time personalization. Please visit Search Engine Land for the full article.

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Does Your Company Really Need an Intranet?
www.cmswire.com

Most intranets are dead zones. If companies don’t invest in a team to ensure that new and useful information is available, the intranet will die a slow death. In today’s world of outsourced services, creating an intranet that people regularly visit is an increasingly greater challenge. Continue reading…

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