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Money

Let’s kill the hourly rate: We are leaving money on the table
feeds.searchengineland.com

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center. Please visit Search Engine Land for the full article.

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CMOs Share Ways to Save Money as Martech Investments Decline
www.cmswire.com

Chief marketing officers remain hopeful that their budgets will increase in 2020, but numbers don’t lie. According to the Gartner CMO Spend Survey 2019-2020  (registration required) released earlier this month, marketing budgets have dropped below 11% for the first time since 2014. Continue reading…

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Bank of America Rating Update on HubSpot, Inc. (NYSE:HUBS) – Money Flow Index
www.moneyflowindex.org

The Companys software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. It provides …

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Brookside fifth-graders raise money with small businesses
www.centralkynews.com

Photo submittedFifth-grade students from Brookside Elementary School posed for a photo with staff from the Jessamine County Humane Society after raising $560 for the organization with small business ideas they planned and executed in the school.

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How Marketing Content Wastes Money
www.cmswire.com

Docurated has confirmed what many marketing people already suspect: only a small percentage of that content you create is actually being used in the sales process. In fact, according to the soon to be released survey of 1,2141 sales and marketing professionals, 90 percent of the content marketing departments produce is never used by sales […]

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An App That Engages Customers Is Not Automatically an App That Makes Money
www.entrepreneur.com

Mobile now leads the world of marketing and apps are quickly becoming one of the most popular methods for reaching customers on the go. According to eMarketer, app downloads will double over the course of the next four years. Based on these numbers, …

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A Chicago Analytics Company Knows How Much Money The Avengers Will Make
chicagoinno.streetwise.co

That's because Insights, the Chicago-based real-time marketing analytics firm, tracks the trajectory of how consumers are reacting to a movie as far out as 30 weeks from its opening weekend. They do so by combing vast amounts of social data to …

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Localytics acquires Splitforce, continues the moving money trend for mobile in …
venturebeat.com

Localytics, a full suite marketing and analytics platform for mobile and web apps, today announced the acquisition of Splitforce, an automated A/B testing and predictive analytics tool for mobile. The deal brings added predictive intelligence …

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