Creating audience personas is a crucial task in your content process, but there are some common mistakes you need to avoid.
Contributor Melonie Dodaro outlines some key mis-steps you need to avoid on LinkedIn.
A good website audit is important for getting a holistic view of your site’s SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit. The post 4 mistakes to avoid during a website audit appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Knowing some of the most common social media mistakes – and learning how to avoid them – can help your company build lasting relationships with your audience and potential customers.
Are you getting the most out of your hashtags? Here are some tips to help.
Even if you’re creating great content, these mistakes can still sink your traffic.
Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. The post 6 common PPC reporting mistakes that can make you look terrible appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP changes, BrightLocal study & PPC mistakes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.