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Mistakes

4 Common Mistakes to Avoid When Creating Personas
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Creating audience personas is a crucial task in your content process, but there are some common mistakes you need to avoid.

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LinkedIn’s Dirty Dozen: 12 LinkedIn Mistakes to Avoid
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Contributor Melonie Dodaro outlines some key mis-steps you need to avoid on LinkedIn.

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4 mistakes to avoid during a website audit
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A good website audit is important for getting a holistic view of your site’s SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit. The post 4 mistakes to avoid during a website audit appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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12 Common Social Media Management Mistakes (and How to Prevent Them) [Infographic]
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Knowing some of the most common social media mistakes – and learning how to avoid them – can help your company build lasting relationships with your audience and potential customers.

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8 Top Hashtag Mistakes and How to Avoid Them
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Are you getting the most out of your hashtags? Here are some tips to help.

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4 Content Marketing Mistakes That Can Seriously Undermine Your Efforts
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Even if you’re creating great content, these mistakes can still sink your traffic. 

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6 common PPC reporting mistakes that can make you look terrible
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Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. The post 6 common PPC reporting mistakes that can make you look terrible appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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SearchCap: Google AMP changes, BrightLocal study & PPC mistakes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP changes, BrightLocal study & PPC mistakes appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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