The new social platform Minds is hoping to establish its own space in the world of social networks by doing the opposite of what most successful social networks do.
Happies Minds digital transformation solutions for Retail include: campaign and marketing analytics, big data ingestion, in-store IoT/beacon analytics, contextual personalization and recommendation, digital advisory sales platforms for customers …
If you’ve been reading my column for the last while you’ll see what catches my eye, and the majority of the public – sex sells, but not as well as it does when combined with humour. I also have a thing for Star Wars, but that is well beside the point.
I may get fired for this, but I am writing about Star Wars-based ads for two columns in a row. Today I’m going to look at all of the brand interaction around #StarWarsDay on Monday, May 4th to show you examples of marketing to the moment.
If you truly want to tap into social media marketing, and video marketing on YouTube is certainly that, then you need to be timely. Sending out a new video that links up with one of the most anticipated movies on the year right after it releases a HUGE teaser trailer is the way to do […]
Chevy created a YouTube campaign called #BestDayEver. But was it really? In this week’s edition of Content Marketing Minds, I break down the positive and negative aspects of the campaign.
Inmar, a company that operates intelligent commerce networks, today announced that The Wake Forest University (WFU) School of Business Marketing Analytics Summit will celebrate its 25th anniversary this year during the Inmar Analytics Forum.
Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation February 23, 2015 One company that is trying to change the way we view beauty is Dove. Their most recent campaign saw them partnering directly with Twitter for this year’s Oscars, a notorious time for making snarky comments about women’s bodies and fashion sense, to bring about […]