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Mind

Google Updates AdWords with Mobile in Mind
www.sci-tech-today.com

With Google seeing an uptick in mobile searches — more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan — it's no surprise that the search engine giant would shift its AdWords focus to align …

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Mind the Marketing Gaps in the Customer Journey
feedproxy.google.com

Mind the Marketing Gaps in the Customer Journey March 20, 2015 There is still a huge knowledge gap when it comes to understanding the customer journey. That’s the finding of Oracle Marketing Cloud’s third annual report into cross-channel marketing. We take a look at some of the critical facts and figures of the report and […]

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Is Your Consulting Firm Top of Mind?
www.business2community.com

Your brand is how prospects learn to know and trust your firm. And if your firm isn't top of mind for prospects, it's most likely due to a lack of brand strength. That doesn't mean the services you provide, customer service, or your expertise are …

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2015 SEO Trends You Need to Know: Top of Google, Top of Mind
feedproxy.google.com

The top SEO trends to look out for in 2015. Prep your online store now!

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New Year State of Mind: What's Ahead for Marketing in 2015
www.1to1media.com

Marketers believe mobile applications (57 percent), marketing analytics (54 percent), and CRM tools (54 percent) will be instrumental in creating the ideal, cohesive customer journey. Sixty-five percent of marketers plan to increase spend on one-to-one …

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How to Stay Top of Mind with Your LinkedIn Network
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Here’s a shockingly simple way to stay in touch with people with whom you feel you could end up in a mutually-beneficial situation if you could just stay in touch.

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Inside the Mind of a Super Fan: Leveraging Your Most Vocal Advocates
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As a social media strategist, who often guides clients’ social media advocacy programs, I found myself on the other side of superfandom. This is the story of how I ended up there and why leveraging your most vocal fans should be a a part of every brand’s social media strategy.

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Facebook's Mind Experiments: Just Media As Usual
www.cmswire.com

Yes, "furor erupted" over Facebook’s massive psychological experiment to control user emotions by changing the configuration of posts. How naive are we, really? Of course Facebook wants to control your thoughts — that’s the whole point of media. Emotional manipulation in the media is nothing new. That’s why we have Rush Limbaugh. Perhaps Facebook’s experiment […]

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