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Metric

NPS2: Way More Than a Metric
www.cmswire.com

Just when you thought you had this whole Net Promoter Score (NPS) thing down — it changes. From its beginnings as a metric of customer loyalty to today’s focus as a driver of customer experience innovation, the NPS methodology is entering a new phase, with a new name: NPS2. Continue reading… Follow us on Twitter […]

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Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
www.mediapost.com

When asked what type of technology they will use to craft a customer journey, 50% of participants said mobile applications are very effective, compared with 27% somewhat, and 22% not very effective. Marketing analytics got similar ratings at 46%, 30 …

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Demand Metric Membership Surpasses 40000
www.virtual-strategy.com

All of the resources of Demand Metric are concentrated on topics and issues that represent top concerns for today's modern marketer, such as digital marketing, sales enablement, customer experience, marketing analytics and other subjects. The company's …

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New Marketing Analytics Provider Message Metric Gives Small …
www.access-aaes.org

New Marketing Analytics Provider Message Metric Gives Small Businesses, Startups the Tools and Knowledge to Stretch Marketing Dollars Further Than Ever Before. By 5 Comments. Message Metric claims to be the #1 …

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New Marketing Analytics Provider Message Metric Gives Small Businesses …
www.prnewswire.com

LADERA RANCH, Calif., March 17, 2014 /PRNewswire/ — In an age of Big Data and small marketing budgets, Message Metric wants to remind business professionals that data by itself is useless when it doesn't lead to knowledge. As a marketing analytics …

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Demand Metric Releases 2014 Marketing Outlook Study
www.virtual-strategy.com

“Ditch Your Spreadsheet” if you want your marketing analytics to matter. That's just one of the ground-breaking recommendations offered by Demand Metric, the premier advisory firm for modern marketing professionals, in its just released 2014 Outlook …

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Why Traffic Is Digital Marketing's Foundational Metric
feeds.mashable.com

If you take the retail marketing adage “location, location, location,” and translate it to digital, the result would be visit rate, or traffic. In the physical world, it’s possible to pay premium rent to get your product in front of lots of people, but on the web, garnering traffic is a bit more nuanced. The […]

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The Forgotten Social Media Metric: You
feedproxy.google.com

There are plenty of tools out there that let you evaluate your page performance and track mentions for your brand. But while we're tracking PTAT, Number of Unique Visits, Bounce Rates and Retweets, we often forget to track something that's equally important, if not more so: The Social Media Manager Himself. read more

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