The traditional B2C supply chain — manufacturer to distributor to wholesaler to retailer to consumer — is alive and well. And the reports of the imminent demise of brick and mortar stores seem to be more hype than reality as it turns out people actually enjoy shopping. So the Continue reading…
Connect with prospective clients, partners, even future talent Please visit Search Engine Land for the full article.
Come to NYC, November 13-14, to train alongside search marketers from some of the world’s most successful brands and agencies. Please visit Search Engine Land for the full article.
One of the weird off-shoots of our interconnected digital age is that anybody can pick a fight with anybody. And this is true not just for celebrities sniping each other over awards snubs, but for groups as disparate as anime nerds and the terrorist group ISIS. No, seriously, anime nerds are going after the terrorist […]
KLM Royal Dutch Airlines is the poster child for social media customer service. Last year, KLM’s social media manager Karlijn Vogel-Meijer reported that the airline is now generating €25m ($US27.3m) in sales, per year, that they can directly attribute to their social media efforts. That’s no small feat – so how do they do it? I got a chance to speak with Vogel-Meijer to find […]
The Hunt is an online platform where consumers post pictures of outfits they like and ask other online shoppers to help them find something similar, akin to a visual Q&A, peers asking others where they can purchase items or looking for style advice.
TechnologyAdvice is an educator, advisor, and connector of business technology that helps companies find the right technology for their business goals. Recently Josh Bland, host of TechnologyAdvice's “Expert Interview Series” (dedicated to the nexus of …
Bruce Temkin thinks it all comes down to a matter of trust. Over the past five years, he’s evaluated thousands of brand perceptions and distilled them all into his company’s Temkin Trust Ratings. Brands that earn trust do so over time — with consistent customer experiences, he said. "Trust is built up over time based […]