It is now available in all Search campaigns. Please visit Search Engine Land for the full article.
Video marketing is of major focus for Facebook at present, with the amount of video content on the platform accelerating at a rapid pace, putting it on path for a clash with YouTube. But in order to take down YouTube, Facebook needs to better monetize and incentivize video content creators to post directly to their network, which they’re […]
Facebook have introduced a new video analytics element to Page Insights, with detailed information on view counts, video performance and metrics on reach and completion rates. The move will be welcomed by marketers looking to get the most out of video content on the platform.
You’ll be paperless. Or will you? It’s a promise many enterprises make to themselves. Why? Because paper kinda slows you down: HR, your customers, your vendors, compliance, engineering specks. All experience setbacks when glued to paper processes. “In business there is a big problem, and that problem is the paper problem,” Rahim Kaba, director of product […]
We all know the importance of having a brand presence on LinkedIn, but once you’ve set up your company page, it’s tough to know exactly what to do next. Social platforms like Vine, Instagram, and Twitter are great for sharing quick visuals or short status updates but LinkedIn offers brands — and customers — a completely […]
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10 Tips to Maximize Email Marketing Open Rate and Conversion (Part 2 of 3) · 10 Tips to Maximize Email Marketing Open Rate and Conversion (Part 1 of 3) · Email Marketing Analytics – Tracking, Tagging, Segmentation, …
"These results, particularly surrounding the inefficiencies of third party lead generation, align with what we've seen in our data over the past 18 months," said Liz Dye, director of marketing analytics, Sparkroom. "Declining conversion rates for …