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Matter

If Google says H1s don’t matter for rankings, why should you use them? Here’s why
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Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly. Please visit Search Engine Land for the full article.

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Which local citation sources matter now?
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An informal poll of local SEOs yields some answers — and disagreements — about spending time on citations. Please visit Search Engine Land for the full article.

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Review counts matter more to local business revenue than star ratings, according to study
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Womply also found businesses claiming their listings on multiple sites generated 58% more revenue than the average. Please visit Search Engine Land for the full article.

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Do local citations matter anymore? Five local SEOs sound off
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A range of opinions about how much attention to devote to citations. Please visit Search Engine Land for the full article.

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Back to Basics: Do outbound links matter for SEO?
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Google cautions SEOs to be mindful about outbound linking. Please visit Search Engine Land for the full article.

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4 Marketing Analytics That Matter for Driving Higher Revenue
www.business2community.com

Once you start tracking these marketing analytics—flow, balance, conversion, and velocity—you can really start looking at ROI on multiple levels, from marketing programs, to marketing channels, to business units. And you can track a variety of …

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The Only Analytics That Matter Are Your Own – Business 2 Community
www.business2community.com

Without looking at a calendar, I always know when it is Tuesday. Every Tuesday at 11 a.m. it is inevitable that my email inbox explodes with emails urging me to download the latest guides on marketing know-how and friendly token-filled messages from …

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Live from Paris: How Social Media Can Crush an Entire Industry in Only a Matter of Days
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A couple of days go, Uber French executives got arrested, on the ground of illegal taxi practices. Two days before, François Hollande declared he wanted Uberpop dissolved (sic). Everything happens as if Uber had no chance in France: the local biggest taxi company has some kind of monopoly and pressures the government to enforce the status quo. The thing is, in only in couple of days, the advertising for Uber couldn’t be […]

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