Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness. Please visit Search Engine Land for the full article.
Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing–only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy […]
To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time personalization. Please visit Search Engine Land for the full article.
With Instagram, as with any social media platform, if you don’t follow a few simple rules, you could find that you are wasting money and time on it. Here’s a short guide on how to to start, develop and use Instagram as an engagement and lead generation tool.
“Four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers,” writes Sujan Patel, author of 100 Days of Growth. As a small business owner, what do you need to know to make social media work for your business? What do you need to do? Here’s a crash […]
Taylor Swift Is a Master Marketer and You Can Be, Too March 10, 2015 That’s what brands need to take to heart. Loyalty isn’t about the immediate fix, or points, or discounts. It’s about people. The people who take the time to shop your brand and interact on social – even if they’ve got a […]
In addition to the online MBA, Kogod will also be offering a Master of Science program in Analytics, which will feature concentrations in business policy, healthcare, and financial and marketing analytics. Both programs will require students to …
How could companies compete effectively with data-driven insights is more than a course on Big Data or another course on Marketing Analytics which in many cases is a rebranded Market Research course. To me, the biggest challenge is for the schools to …