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Marketing

Reimagining the marketing funnel for the disrupted customer experience
feeds.searchengineland.com

To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. Please visit Search Engine Land for the full article.

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A Brief History of Agile Marketing
www.cmswire.com

The term “agile marketing” has had an alluring mystique for some time now. Developers love it and more and more marketers are singing its praises. While entire books outline exactly what agile is, an important primer to understanding it is the knowledge of its fairly unseen history. Continue reading…

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Nextdoor emerges as a location marketing destination
feeds.searchengineland.com

Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business. Please visit Search Engine Land for the full article.

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The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
feeds.searchengineland.com

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. Please visit Search Engine Land for the full article.

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Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
feeds.searchengineland.com

The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon. Please visit Search Engine Land for the full article.

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Google teases Google Ads app, Local campaigns announcements ahead of Google Marketing Live next week
feeds.searchengineland.com

Google Marketing Live will be held May 14. Please visit Search Engine Land for the full article.

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Demand Generation Marketing: A Five-Minute Guide
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If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Most likely, the first one is “What exactly is it?” The common misconception is that demand generation is all about creating demand for a product. The clue’s in the name, right? Well, demand generation is actually far more than […]

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Choosing the right marketing analytics solutions for your company
feeds.searchengineland.com

Nine data solutions to speed and heighten your marketing effectiveness. Please visit Search Engine Land for the full article.

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