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Marketing

Integrations Keep the Data Flowing and the Marketing Relevant
www.cmswire.com

If you’ve ever been to Paris for more than a couple of days, it’s possible you heard about, or even visited, its vast city sewer system. It’s an old, charming and totally fascinating look at the inner workings of a major city. Continue reading…

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Why Prescriptive Analytics Is the Future of Marketing
www.cmswire.com

Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven decisions, improve marketing campaigns and understand important customer behaviors. But analytics has evolved. And descriptive, or even predictive, analytics is now only a partial approach to true, data-driven marketing. Continue reading…

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond
www.cmswire.com

Marketing has a problem. If we’re being honest, marketing has had a problem for a long time; namely, as the business world has trumpeted the rise of (cliché alert) “customer obsession” and the “empowered consumer,” marketing’s role in “delivering a superior customer experience” is woefully unclear. Continue reading…

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Shopify Marketing now integrates with Microsoft Advertising
feeds.searchengineland.com

With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform. Please visit Search Engine Land for the full article.

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Grab these Search Marketing Expo rates now!
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Register by next Saturday, October 5, to save up to $600 off on-site rates! Please visit Search Engine Land for the full article.

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How to Bring Your B2B Content Marketing Back from the Dead
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Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out. But content stopped succeeding […]

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Why Long-form Content Isn't a Marketing Silver Bullet
www.cmswire.com

Long-form content is a hotly debated topic among digital marketers. Many believe long-form content has a dramatic impact on SEO, while others can’t seem to justify the costs of producing thousands upon thousands of words worth of content on a regular basis. Continue reading…

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5 critical elements for local marketing success
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What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements. Please visit Search Engine Land for the full article.

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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