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Marketing

Why your marketing performance problem is really a measurement challenge
feeds.searchengineland.com

Find out why poor marketing performance may actually be a measurement problem and how you can get better results. Please visit Search Engine Land for the full article.

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How to hire the right people for your marketing team
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What are the essential skills for a mature marketing team? Please visit Search Engine Land for the full article.

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Get the agency guide to video marketing
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Learn tips & tricks for making video marketing easy and affordable. Please visit Search Engine Land for the full article.

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The basics of working with Amazon Marketing Services
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Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) against Google AdWords. Please visit Search Engine Land for the full article.

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SearchCap: LiveRamp targets Bing Ads, Amazon Marketing Services & more
feeds.searchengineland.com

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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5 Marketing Automation Trends in the Forefront of 2018
www.cmswire.com

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers predict marketing automation technology tool spending will reach $25. Continue reading…

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Building an in-house search marketing team — Part 2
feeds.searchengineland.com

When building an in-house search team, don’t just think about the initial build, think about how to keep the team engaged. Contributor Simon Heseltine outlines an organizational structure that will give teams the best possible chance to succeed. Please visit Search Engine Land for the full article.

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Is your marketing platform really intelligent?
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The case for Intelligent Automation Please visit Search Engine Land for the full article.

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