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Marketing

3 Keys to Getting Started With Video Content Marketing
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In a bid to stay relevant in the YouTube era, B2B marketers are using more video content than ever before.  Video can be used to simplify complex information for decision-makers, and also to capture their attention and create brand awareness. Continue reading…

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How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy
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Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing–only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy […]

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Contact Discovery: Using Paid Media for Your Account-Based Marketing Strategy
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Offering high-quality products and services to your customers is table stakes for any company to survive. But it’s hardly the be-all and end-all of business success. In today’s digital era of transformation, the experiences your organization provides are equally important. As a reminder, people buy experiences, not just products. And to deliver remarkable customer experiences, […]

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What two big studies tell us about the state of local marketing
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New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute. Please visit Search Engine Land for the full article.

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8 Myths About Marketing Automation
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Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of […]

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8 Reasons Why Your Content Marketing Strategy May Suck
www.cmswire.com

In the digital age, content is currency. Governments, brands and personalities the world over leverage content in a myriad of forms to shape opinions and shift paradigms. Continue reading…

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Compare 14 leading marketing automation platforms
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Which one is right for your business? Please visit Search Engine Land for the full article.

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Is Your Marketing Data Missing Your Most Powerful Data Set?
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Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten, […]

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