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Marketers

Why Marketers Should Focus on Optimizing Email Open Rates
www.cmswire.com

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer behavior to noting the increased complications involved in applying tags. Continue reading…

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What Marketers Are Thankful for This Thanksgiving
www.cmswire.com

As Americans celebrate Thanksgiving, many will share why they’re thankful. For me, it’s health and family, above all; though for the former, those fast-food trips have to add up soon; need to cut back. #goals. Continue reading…

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Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass
feeds.searchengineland.com

It’ll take less than 10 minutes and the All-Access pass is worth nearly $2,000. Please visit Search Engine Land for the full article.

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Announcing 50 Rockstar Marketers that Made It to the Fearless 50
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Great careers don’t happen by accident. A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. This is why […]

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What Marketers Need to Know About CCPA … Before It's Too Late
www.cmswire.com

GDPR was last year’s news. This year is all about preparing for the numerous state laws that are being enacted throughout the US, including, of course, the California Consumer Privacy Act (CCPA), whose deadline for enforcement is quickly approaching. Continue reading…

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‘Intent’ should be every marketer’s #1 obsession
feeds.searchengineland.com

We need to be focused on what people are looking for and why we’re creating that content. Please visit Search Engine Land for the full article.

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Marketers: Don't Fit Your Strategy to AI, Fit AI to Your Strategy
www.cmswire.com

A writeup from eConsultancy lists 15 different categories of AI in Marketing — yikes! From best offer predictions to social listening to smart segmentation to facial recognition, vendors have sprinkled AI across nearly every stage of the customer lifecycle. Continue reading…

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Video marketing tops list of marketers’ priorities, voice search ranks low
feeds.searchengineland.com

According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Please visit Search Engine Land for the full article.

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