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Marketers

‘Intent’ should be every marketer’s #1 obsession
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We need to be focused on what people are looking for and why we’re creating that content. Please visit Search Engine Land for the full article.

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Marketers: Don't Fit Your Strategy to AI, Fit AI to Your Strategy
www.cmswire.com

A writeup from eConsultancy lists 15 different categories of AI in Marketing — yikes! From best offer predictions to social listening to smart segmentation to facial recognition, vendors have sprinkled AI across nearly every stage of the customer lifecycle. Continue reading…

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Video marketing tops list of marketers’ priorities, voice search ranks low
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According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Please visit Search Engine Land for the full article.

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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
www.cmswire.com

While Facebook’s main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement with its overall audience. Since its release, Facebook Messenger has evolved to provide a variety of services such as calls, money transfers and chatbot interactions. Continue reading…

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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!
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Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product news. Please visit Search Engine Land for the full article.

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Data scraping tools for marketers who don’t know code
feeds.searchengineland.com

Here are some free software options to extract data from small to medium data sets to help you get the job done. Please visit Search Engine Land for the full article.

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4 Global ABM Challenges All Marketers Share
www.cmswire.com

Every spring and fall, we marketing technology pros pack up our business cards, pop-up banners and company swag to head out for what I call “marketing conference season. Continue reading…

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8 Lessons Digital Marketers Can Learn From Goldilocks and The Three Bears
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As digital marketers there’s much we can learn from the story of Goldilocks. We need to build a digital platform that’s inviting, that provides value and makes our readers, viewers and listeners feel safe, comfortable and taken care of. We need to help them feel welcome and invite them to come back for more.

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