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Lessons from a search marketer of the year
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Felicia Delveccio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client’s multiple programs and says trust and perseverance have been key to her success. Please visit Search Engine Land for the full article.

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Questions every marketer should ask of their big data investments | The Drum
www.thedrum.com

Academic analytics are not the same as marketing analytics, and data scientists hired straight from graduate school often only have experience in research-based work. They may end up implementing innovative analytics that aren't practical in a …

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Top 5 Types of Tools Every Marketer Should Be Using to Improve Marketing …
www.huffingtonpost.com

2015-07-21-1437491364-2308786-Toolstechnology.socialmedia.jpg Good marketing and communications professionals understand the importance of tracking and analyzing results and then optimizing their campaigns to improve performance. But there are …

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How to be a Smartass Marketer with Carro Ford [Book Review]
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With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics represent a power-packed toolbox for today’s hybrid-marketer.

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Dr. Lauren Tucker, Veteran Marketer and Data Scientist, Launches Cooler …
www.digitaljournal.com

Located in Richmond, Virginia, Cooler Heads Intelligence's innovative approach to marketing analytics have helped companies like Kraft, Penske, TIAA CREF and BFGoodrich use the power of advanced analytics to close the gap between marketing strategy …

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What Personality Traits Are Keeping You from Being the World’s Greatest Social Media Marketer?
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What does it take to be a great social media marketer? What kind of personality? What kind of attitude? Being a good social media marketer is a lot like being a good friend. You’ve got to listen and try to anticipate the needs of others. You need to ask questions and build relationships. You need to […]

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How to Become a T-Shape Digital Marketer
www.business2community.com

What is digital marketing? This is a pretty simple question compared to questions like: How are a PR coordinator and a Link outreach coordinator different? How about the ever daunting question: What is SEO? Digital marketing is much easier to answer.

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Top 10 Marketing Conferences Every Social Media Marketer Should Attend
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What are the best social media and marketing conferences in 2015? We’ve put together the top conferences that the pros will be attending across the United States, Canada and Europe into one easy list.

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