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Mapping

The Secret to Actionable VoC and Customer Journey Mapping Programs
www.cmswire.com

Voice of the customer and customer journey maps are two powerful tools to help keep businesses on track to deliver on customer needs at every point in their journey. But too often these tools are hobbled by incomplete data, outdated assumptions and contradictory information. Continue reading…

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Mapping Your Brand’s Online Community
feedproxy.google.com

What does your brand’s community look like? Where are they? What are they talking about?

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Mapping Out Your Marketing Supply Chain Will Redefine Your Concept of ROI
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Mapping Out Your Marketing Supply Chain Will Redefine Your Concept of ROI March 13, 2015 Profit divided by spend. A formula so essential to marketers, it’s become almost a rite of passage among professionals, and absolutely critical to evaluating performance. But in reality, calculating and optimizing ROI can be much more complicated than you may […]

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Mapping The Customer Service Journey In Four Easy Steps
www.business2community.com

Customer journey map Mapping the Customer Service Journey in Four Easy Steps Ringing in a New Year is a great time for businesses to take some time to reflect on the successes and challenges of the prior year and to think strategically about the goals …

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Mapping the SEO Agencies and Client Landscape in 2014
www.searchenginejournal.com

All other online marketing agencies fall somewhere between these two extremes, undertaking activities related to search engine marketing, web design, content marketing, social media marketing, analytics, public relations, mobile marketing, and more.

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[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future
searchenginewatch.com

Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist John Gagnon's SES Denver keynote address titled "Hacking Data and Predicting the Future." In the presentation …

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Salesforce brings customer strategy mapping to mobile apps
www.cmo.com.au

Omnicom said it plans to offer clients an end-to-end customer journey management, as well as deliver marketing analytics to provide better insight into the customer. The agency also pointed out its creative network will now be able to build more …

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Got Content Writer's Block? Break Through with Content Mapping
feedproxy.google.com

You can get as general or specific with these connections as you want; the point is to visualize all of the different possible content connections that are available for use. Over time, you will hopefully have a content map that includes a variety of different topics and how they relate back to your brand.

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