It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd, and Navy SEAL. Yet, being great at something often depends more on the things we don’t do, than the things […]
Those companies include Cambridge-based sales and marketing software firm HubSpot (NYSE: HUBS), Boston-based online backup firm Carbonite (Nasdaq: CARB) and Boston-based app and marketing analytics firm Localytics. Exchange is a six-session, …
Today's marketing leadership appears quite a bit different than it might have a decade ago. Marketers today are required to be more agile, analytical, and customer focused than ever before. According to recent study by Heidrick & Struggles, CMO …
Image is everything, right? Well, of course not, but in marketing, it’s huge. Image gets a customer’s attention, and that’s the critical first step. But what incites that first sale? And what keeps them coming back? Consumer trust.
There’s a lot of stuff written about what sales managers have to do and their key job responsibilities. Some of the laundry list items include: Make sure the team makes the number, develop the strategy, manage the forecast/pipeline, manage performance, recruit, train, coach, and on and on.There lots of ways we see managers behaving. Some […]
At my daughter’s “back to school night,” I had the opportunity to follow her exact sequence of classes, from first period homeroom, through seventh period. A slogan on the board of her homeroom class read, “Our classroom is a community.” Mr. Braxton, her homeroom teacher, introduced himself to the assembled parents and started to speak about […]
When you think about working day in and day out in the social landscape, it seems like a no-man’s land for anyone who is shy and reserved. At first glance, social media can easily seem like a place where the bold and loud thrive in massive following numbers and less likely to reap the same […]
Social media can be done from anywhere in the world that there is an internet connection. There’s no need to every go into the office when you can do everything from your couch or home office. Often times when I see that JetBlue or Virgin America billboards promoting “work from anywhere” I often want to […]