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How Google Tag Manager Trigger Groups Improve Analytics
www.cmswire.com

Tag manager features have improved over the years to provide marketers with many options for what to include in tags. Marketers can record website or web app activities, from a button clicked to download a whitepaper to how long someone watches a video. Continue reading…

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4 website actions you can track with Google Tag Manager
feeds.searchengineland.com

There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement. Please visit Search Engine Land for the full article.

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Google launching Policy manager in Google Ads
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Coming in April, Policy manager will be the central spot to manage policy violations. Please visit Search Engine Land for the full article.

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SearchCap: DoubleClick bid manager and Google Optimize
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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DoubleClick Bid Manager opens up digital audio ad buying globally
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Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music. Please visit Search Engine Land for the full article.

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What it Takes to Be a Modern Intranet Manager
www.cmswire.com

If you are an intranet manager, chances are you either work in IT or Internal Communications. But where you sit in the organizational structure may not reveal much about what your job actually involves. Continue reading…

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Embrace a product manager mindset to improve 2018 SEO KPIs
feeds.searchengineland.com

How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals. The post Embrace a product manager mindset to improve 2018 SEO KPIs appeared… Please visit Search Engine Land for the full article.

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SearchCap: Penalty guide, Google Tag Manager scrolls & faster images
feeds.searchengineland.com

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Penalty guide, Google Tag Manager scrolls & faster images appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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