The Marketing Digest

Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can. Please visit Search Engine Land for the full article.

You can now save time and find reviews faster with this new Google My Business feature. Please visit Search Engine Land for the full article.

Internal auditors are expected, according to the IIA Standards and some governance codes, to assess the effectiveness of risk management. Yet that can be a challenge, especially as: There is no commonly accepted idea of what effective risk management is. Continue reading…

For almost 40 years, we’ve gone to Cape Hatteras on the Outer Banks of North Carolina for vacation. Each morning, I go for a bike ride. And my latest effort to distract myself from the fact that some exercising is going on is to fire up the TED Radio Hour Continue reading…

Too often when I hear about failed digital initiatives, the story is coupled with a lack of change management. That isn’t to say change management is the secret sauce to a successful digital rollout — but it is a key part of the total package. Continue reading…

CEOs get to the pinnacle of their organizations because they are anything but idiots. Yet, if you consider the small number of organizations where risk management is considered as providing a strategic advantage (according to the latest study by the ERM Initiative that number is 20% of all organizations), one Continue reading…

Roger Estell made this insightful comment on my blog. It merits our thoughtful consideration. Let’s start with some thoughts about the fundamentals underlying any successful enterprise, whether large or small. Continue reading…

This week sure went by fast. Pause for a moment and take stock of your organization. Technology is on the move and always changing … are you keeping up? Read on for insights into change management and current events to stay in the know. Quick, give me the headlines: Yes, You Can Outsource Digital Transformation […]