The Marketing Digest

Salesforce probably will not make an appearance in any upper-right analyst Web Content Management (WCM) quadrant in the near future. Salesforce released Salesforce CMS this month but has a long road ahead if it wants to be in the conversation with some of the so-called leaders of the WCM world Continue reading…

In the past three years, 62% of organizations have experienced a critical risk event. With risk top of mind for many executives, organizations are looking for ways to measure their risk management and better understand how it ties back to overall business strategy. Continue reading…

Brands are defined by customer experiences. But delivering a positive brand experience over time, and across all customer touchpoints, is no easy task — especially in today’s complicated marketing environment. Customers experience your brand in myriad ways. Continue reading…

Keep your cool this holiday weekend knowing your campaigns are in top shape. Please visit Search Engine Land for the full article.

Every so often, something bad happens to an organization and people say that risk management, or perhaps governance, failed. Let’s examine that premise, with special attention to a recent blog post by my friend, Richard Chambers, president and CEO of the Institute of Internal Auditors, “When Boards Are Surprised, Who’s At Fault? ” Forecasts Are […]

The days of creating, managing and delivering digital experiences in a single channel are dying. This paves the way for a new era of web content management (Web CMS) technologies and strategies built on agile, open foundations that support digital experiences beyond the website.  Mark Grannan, senior analyst for Forrester Continue reading…

Digital transformation isn’t a dream — it’s in Estonia. Continue reading…

Artificial intelligence (AI) is likely helping you in your life right now and you may not even know it. AI powers smart assistants, rideshare apps and social media feeds. It autopilots our planes and sometimes even delivers our packages. It should be no surprise, then, that by the year Continue reading…