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Management

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs
www.cmswire.com

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems. Continue reading…

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Business Process Management Success Starts With People
www.cmswire.com

Many businesses turn to tools and technology to cope with the pace of change and innovation, but at times this emphasis on technical solutions leads executives to overlook the role people play in organizational success. Continue reading…

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Guide to paid media management software
feeds.searchengineland.com

Compare 9 leading vendors and get tips for evaluating and purchasing. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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Business Process Management vs. Robotic Process Automation: How to Choose
www.cmswire.com

Kevin Burkhart, vice president of global consulting firm North Highland, once helped a client select a robotic process automation (RPA) application. It was perhaps the easiest business case ever to be made. Continue reading…

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Introducing Game Theory to Risk Management
www.cmswire.com

The Cuban missile crisis is frequently cited as an example of the use of game theory. Continue reading…

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Enterprise Content Management at the Crossroads
www.cmswire.com

OpenText’s acquisition of Documentum has opened up a broader discussion of where enterprise content management (ECM) is today and where it may be headed in the coming years. My last few posts have laid out my thoughts on what OpenText’s acquisition means for organizations currently using Documentum. Continue reading…

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Digital Asset Management: Creating an Environment Built for Collaboration (Webinar)
www.cmswire.com

Customers demand instant interactions and marketers and their organizations need to produce content that’s up to a certain standard of quality, consistency and speed. Brian Kavanaugh, US marketing strategist at digital asset management (DAM) provider Bynder, shared those thoughts in a recent CMSWire-Bynder webinar entitled, “Beyond Marketing: CX-Driven DAM in 2018.” Marketers and their organizations Continue […]

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CMSWire's Top Information Management Stories of 2017
www.cmswire.com

It is increasingly difficult to give a precise, inclusive definition of what information management is. Over the past year, the use of machine learning and artificial intelligence in the workplace has changed the face of traditional information management drastically. Continue reading…

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