The Marketing Digest

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems. Continue reading…

Many businesses turn to tools and technology to cope with the pace of change and innovation, but at times this emphasis on technical solutions leads executives to overlook the role people play in organizational success. Continue reading…

Compare 9 leading vendors and get tips for evaluating and purchasing. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

Kevin Burkhart, vice president of global consulting firm North Highland, once helped a client select a robotic process automation (RPA) application. It was perhaps the easiest business case ever to be made. Continue reading…

The Cuban missile crisis is frequently cited as an example of the use of game theory. Continue reading…

OpenText’s acquisition of Documentum has opened up a broader discussion of where enterprise content management (ECM) is today and where it may be headed in the coming years. My last few posts have laid out my thoughts on what OpenText’s acquisition means for organizations currently using Documentum. Continue reading…

Customers demand instant interactions and marketers and their organizations need to produce content that’s up to a certain standard of quality, consistency and speed. Brian Kavanaugh, US marketing strategist at digital asset management (DAM) provider Bynder, shared those thoughts in a recent CMSWire-Bynder webinar entitled, “Beyond Marketing: CX-Driven DAM in 2018.” Marketers and their organizations Continue […]

It is increasingly difficult to give a precise, inclusive definition of what information management is. Over the past year, the use of machine learning and artificial intelligence in the workplace has changed the face of traditional information management drastically. Continue reading…