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Stop the Feud Between Business Users and IT — It Makes for Better Personalization
www.cmswire.com

Another martech deployment = yet another battle between marketing and IT?  These groups should be united in their efforts to achieve common business goals, yet all too often, business users and IT butt heads. The reason: they think their priorities are fundamentally incompatible. Both sides’ complaints will likely sound familiar. Continue reading…

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Amazon makes it easier for agencies to advertise on their clients’ behalf
feeds.searchengineland.com

No codes required to register for vendor advertising. Please visit Search Engine Land for the full article.

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Google Ads’ new account map makes it easier to visualize manager accounts
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The tool is now available in all manager accounts. Please visit Search Engine Land for the full article.

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Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Tools
feedproxy.google.com

Twitter’s greatest strength is in live event coverage. Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.

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What Makes the Best Domain Name?
smallbiztrends.com

2 Reactions. Pingback: 10 Great Small Business Ideas & Resources for Week of 5/18/15 – DWYSDOM. Pingback: Marketing Day: YouTube Asks Users To Vote For Favorite Ad, Twitter Updates Search Page & More …

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Huddle Makes a New Productivity Play
www.cmswire.com

Enterprise collaboration vendor Huddle  is launching Huddle Desktop — and deeper integration with Office. James Pipe, head of Product Management at Huddle, said Huddle Desktop also adds a new layer of productivity to the Huddle experience. Continue reading… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Real-Time Technology from Networked Insights Makes Big Data Actionable for …
www.businesswire.com

CHICAGO–(BUSINESS WIRE)–Networked Insights, a leading marketing analytics company, has launched a new analytics capability called Pinpoint that allows marketers to determine why a metric is up or down in seconds. This new technology delivers …

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An App That Makes Sure You Make a Steady Salary
feedproxy.google.com

Never sure how much money you’ll be making next week? In 2014, the Federal Reserve found that about 1/3 of households experience income volatility. People who depend on tips or shift work for their income or people who work freelance might not be able to predict how much money will be coming in, which makes […]

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