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Loyalty

Cultivate Lasting Customer Relationships Through Loyalty Programs
www.cmswire.com

Do customer acquisition or customer retention strategies deliver a higher return on investment? Today’s marketers are pulled in many directions, and the answer to this debate has an effect on their budgets and how they spend them. Continue reading…

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What Is the Secret Behind Social Loyalty?
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This week I was talking to a rotary club about the value of customer loyalty. Most business folks look at social networking as a marketing and advertising vehicle to reach their customers. This is true. However social business is everything from PR, HR, customer service, community relations, and much more! Therefore, it’s all about a […]

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5 Ways That Qantas is Using Data to Delight Customers & Build Loyalty
www.umbel.com

Most people will agree that air travel today isn't the memorable, fun experience it used to be. Most people now associate travel with stress, bad food, delays, over-priced tickets, and extra charges for seat selection, priority boarding, checked-in …

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CMO of the Week: Shannon Smith, Former VP of Loyalty and Retention Marketing at J. Crew
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When it comes to effective communications, Smith says, her initial perspective on the role of the marketing team was crucial. Smith saw her job as not merely a messenger of J. Crew, but as matchmaker between the company’s new offerings and the customer. A digital tailor, we’ll call her, in keeping with the theme of […]

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3 Ways to Build Brand Loyalty, Before They Buy!
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All too often, marketers view brand loyalty as something that occurs after customer acquisition. However, as Howard Schultz, CEO of Starbucks astutely points out, “If people believe they share values with a company, they will stay loyal to the brand.” And referral marketing programs have been shown to foster brand loyalty long before prospects convert […]

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Social Selfishness and Brand Loyalty
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We are all selfish. Is this bad? In a super-connected world, time and attention is scarce. If a brand does not add value to MY interests, MY needs and MY passions…it doesn’t get too much of MY time and attention. Research shows that people are becoming more discerning about the brands and organizations they choose to […]

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Solve The Problems Of Employee Engagement and Customer Loyalty
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It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset  or worldview) that generates the methods-techniques-tools for addressing the problem.  So in this conversation I wish to grapple with the persistent problems of […]

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5 Ways to Strengthen Customer Loyalty
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Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails.

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