"Programmatic is fantastic, but also problematic," said Nick Manning, chief strategy officer of marketing analytics company Ebiquity. "It's the holy grail, but we're not there yet. Industry will tell you that we are, but actually we know that for every …
The VC firm defeated Pao's gender discrimination lawsuit, but hasn't learned its PR lesson. By Maria Aspan. Maria Aspan is a senior editor at Inc. magazine. Full bio · @mariaaspan. Senior editor, Inc.@mariaaspan. 0 SHARES. WRITE A COMMENT.
How We’re Losing SEO to SEO-Lookalikes March 08, 2015 The field of SEO is mostly creative rather than scientific. It brings together different variables all with a single goal: to generate more leads and traffic for a business and improve the conversion of those leads to actual sales.
Pricing, and specifically the issue of raising prices, is a very complicated part of eCommerce. One which merchants often think about with dread. There are times though when it becomes necessary to raise prices in order to keep up with rising costs of supplies, to increase profit margins, or for any number of other reasons. […]
Great marketing can generate a steady stream of new customers in a growing market, but only positive customer experiences will result in high retention rates. Caveats aside, one thing is clear; rapid change is ahead in the marketing automation sector.
When your customers are posting glowing reviews about your business, sharing your marketing campaigns with brand-specific hashtags, or commenting frequently on your blogs, your business reaps the benefits of an engaged community, free copy, higher search rankings, and broader reach. What's the downside? read more
According to Shareaholic, organic search traffic has dropped a total of 6 percentage points from November 2013 to November 2013. Now, 6 percentage points in search is nothing to worry about, and has probably already been regained here in April. The point to recognize is the stagnation of organic search numbers over the past year. […]
And has anyone seen Larry? Dreamforce, Salesforce.com’s user conference is all abuzz this week; some say it’s the tech world’s largest party after SXSW. And I’ll admit it would be interesting to be there with the estimated 100,000 plus other people, but looking at it from a sober distance, there are some pretty serious (and […]