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How social networks usurp Google’s local search dominance
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Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google. Please visit Search Engine Land for the full article.

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Google local pack business categories dynamically change based on query
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Google now uses searchers’ keywords to customize the local pack business categories. Please visit Search Engine Land for the full article.

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Finally! The 800 million ways Facebook gets serious about local business
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Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Please visit Search Engine Land for the full article.

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SearchCap:  Search Engine Land awards, Facebook gets serious about local & more
feeds.searchengineland.com

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

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Google Maps is testing interface with categories of local search suggestions
feeds.searchengineland.com

New Google Maps interface on Android shows category selections based on where you’re viewing the map. Please visit Search Engine Land for the full article.

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It’s time for local business to take voice search seriously
feeds.searchengineland.com

Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search. Please visit Search Engine Land for the full article.

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How to survive Google’s new local search world
feeds.searchengineland.com

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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SearchCap: Google’s new local search world, Abraham Ortelius Google doodle & more
feeds.searchengineland.com

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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