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Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Tools
feedproxy.google.com

Twitter’s greatest strength is in live event coverage. Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.

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Ticketfly Raises $50 Million to Usher in a New Era of Live Events
www.newswire.ca

The company has a track record of innovation; it was the first to offer a fully integrated ticketing, marketing, analytics, and fan CRM software suite. This investment will enable Ticketfly to continue innovating in its core market, while also taking …

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Ticketfly Raises $50 Million to Usher in a New Era of Live Events | news.sys …
news.sys-con.com

The company has a track record of innovation; it was the first to offer a fully integrated ticketing, marketing, analytics, and fan CRM software suite. This investment will enable Ticketfly to continue innovating in its core market, while also taking …

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Live from Paris: How Social Media Can Crush an Entire Industry in Only a Matter of Days
feedproxy.google.com

A couple of days go, Uber French executives got arrested, on the ground of illegal taxi practices. Two days before, François Hollande declared he wanted Uberpop dissolved (sic). Everything happens as if Uber had no chance in France: the local biggest taxi company has some kind of monopoly and pressures the government to enforce the status quo. The thing is, in only in couple of days, the advertising for Uber couldn’t be […]

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Ad Tech Is Dead, Long Live Marketing Tech
techcrunch.com

Editor's note: Bill Bourdon is a co-owner and partner at Bateman Group, a PR and content marketing agency serving technology brands. VCs and public market investors cringe when they hear the words “ad tech.” It's no wonder why. The segment has been …

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What Is Mobile Live Broadcasting?
feedproxy.google.com

I’ve had the awesome opportunity of being an early adopter and power user of two of the biggest trending apps of 2015.  I jumped on Meerkat only days after it was released and was able to leverage it while at SXSW and Social Media Marketing World, where I was also at when Periscope made it’s debut.  

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The Mid Week Marketing Mix: Live Google+ Hangout on May 6th
feedproxy.google.com

Next week we are joined by Social Media producer and frequent panel guest Kara Wood from Succinct Social Media and Google Plus Trainer and Community Builder Thomas Power. Both will be sharing their thoughts on the latest goings on in the Social Media world.

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The CMO is dead, long live the CMO
venturebeat.com

We open on a smoke filled room, where 10 men stand, whiskey glasses in hand, bickering over what words to use to advertise women's gloves. “Silky and fitted,” shouts one of them. “Those are last year's terms. Today's women want gloves that are strong …

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