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Why is there so little innovation in local?
feeds.searchengineland.com

The alpha and omega of local is now Google. Please visit Search Engine Land for the full article.

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A Little Bit of Collaboration Culture Goes a Long Way
www.cmswire.com

One of July’s themes at CMSWire is “Keys to Successful Enterprise Collaboration.” Allow me to recommend a thought-provoking article by Sam Marshall: “Why Collaboration Works for Others, But Not for You.” Here I’d like to offer our readership a different and, I think, more basic approach than Sam’s. Continue reading… Follow us on Twitter Join […]

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The Nagging Little Question Of Conversion Optimization
marketingland.com

Related Articles. 3 Refreshing Ways To Look At Marketing Analytics · The 7 Most Meaningful Dimensions For Customer Segmentation · 7 Ways To Use Emotion To Drive Conversions · Reward Framing & Its Stunning Impact On Conversion Optimization: What …

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Why Every Business Owner Needs to Know a Little Something about SEO
feedproxy.google.com

Why Every Business Owner Needs to Know a Little Something about SEO March 21, 2015 Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012.

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US CMOs Still Report Making Little Use of Marketing Analytics
www.marketingcharts.com

US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections, according to the latest installment of the CMO Survey [pdf] from Duke University's Fuqua School of …

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I Spy With My Little Eye, a Competitive Advantage
feedproxy.google.com

The competition is out there, ready to steal your customers if you give them half a chance. But just how close to taking your customers are they… and how worried should you be? Maybe it’s time you got to know HubSpot’s Competition Tool. It’ll help you find out.

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RosterBot Launches Mobile Apps To Organize Little League And Pickup Games
feedproxy.google.com

 Nearly six years after its debut in TechCrunch, and five months after raising $1 million in seed funding, the online organizational tool for little league and pickup games, RosterBot has launched a mobile app for iOS and Android. The company’s founders Ian Bell and Bret Hedican met in a pick-up hockey league and developed the […]

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21 Little Ways to Build a Trustworthy eCommerce Website
feedproxy.google.com

An eCommerce site which is experiencing high bounce rates, low conversion rates, and high shopping cart abandonment could have a problem with trust. People who don’t trust the website that they are on will not make purchases. This post explores 21 tips for making an eCommerce website more trustworthy.

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