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The Dirty Little Secret About UX Master’s Degrees
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The candidate interviewing at your company recently got a master’s degree in UX. Very impressive, she must be a master, right? But, wait, does she have any real-world experience yet? This might be her first UX job so she may not be a master yet. Continue reading…

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So many paid search campaigns, so little time. Here’s how to stay ahead of it all.
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Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. The post So many paid search campaigns, so little time. Here’s how to stay ahead of it all. appeared first on… Please visit Search Engine […]

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Workplace Chatbots: Too Little, Too Soon?
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“The reaction to ELIZA showed me the enormously exaggerated attributions an audience is capable of making to a technology it does not understand” — MIT professor emiritus Joseph Weizenbaum on the first chatbot created in 1964 Workplace chatbots promise to lighten employees’ repetitive tasks and tackle information overload, as Andrew Pope and Continue reading…

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Renew Your Employees' Energy With a Little Help From Physics
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Renewable energy overtook fossil fuels in 2016, accounting for more than half of the world’s electrical capacity according to the International Energy Agency. Regardless of your stance on global warming, it’s hard to argue against the first law of thermodynamics, which states that energy output can never exceed energy input. Continue reading…

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Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns
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The updated policy is primarily aimed at clearing out non-performing keyword and ad bloat. The post Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google thaws (a little) on defamation cases
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Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation. The post Google thaws (a little) on defamation cases appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Sprinklr Acquires Little Bird, Episerver Boosts Personalization, More News
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Social media management provider Sprinklr last week announced it acquired Little Bird, a Portland, Ore.-based social media company that helps brands analyze connections across the social web to discover top influencers. Little Bird’s platform will enhance New York City-based Sprinklr’s  audience insights, segmentation, advertising and analytics capabilities. Continue reading…

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Get A Little More Social With Personalized Domain Names
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Social networks come and go. How many of us remember MySpace? How about Xanga? LiveJournal anyone? The challenge for your business is to seamlessly evolve along with these social networks — and that’s where personalized domain names come into play. Maximizing 3rd Party Investments Take the . Continue reading…

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